I’m sure by now you’ve found figuratively tons of online information regarding digital marketing.
So, now we hope to answer some of the questions you might have about the people who perform your business’ digital marketing: specialist digital marketers. What does a digital marketer do? What should you expect of the services you receive from your digital marketing agency? Are there different types of digital marketers and what is their role in your digital marketing strategy?
The greatest digital marketers will have a clear outline of how each digital marketing campaign supports their overall marketing goals. The size of the campaign is determined by marketing strategy goals as well as the organic (free) and paid channels at their disposal. They are responsible for building awareness for the business; providing research for prospective customers as well as driving those prospects to conversions.
Digital Marketing Specialists
Digital marketing specialists are those who drive brand awareness and lead generation via all digital channels for a business. These marketing methods can be organic (free) or paid and are used through channels such as:
- Your business website
- Social media
- Search engine rankings
- Display advertising
- Blog engines and
A digital marketer will focus on various key performance indicators (KPI) for each and every channel in order to accurately measure the business’ online performance. KPIs are measures which are used to assess the success of a digital marketing strategy (commonly measured in conversions).
Digital marketing is an umbrella term that holds all roles of online marketing under it. Just as in traditional marketing, digital marketing is a job that requires many different skills.
In small companies, one person may be able to handle many of the digital marketing tools for a time. However, as the business grows, the responsibilities that come with each role is multiplied, and may require the focus of many specialists. To find all of the necessary skills in one individual is rare, therefore effective digital marketing requires the formation of teams. The rest of this post will focus on the members of this digital marketing team.
SEO Manager / Specialist
Ensuring that a business’ website can be found by the target audience is no easy feat. The role of an SEO specialist is to help the business achieve an acceptable rank on Google and to measure a website’s “organic” traffic.
Traffic generated organically (with free marketing methods) refers to traffic that comes from website visitors who found your business’ page through a Google search.
An SEO specialist uses a variety of approaches in order to optimize your business’ website; this would include collaborating with other specialists to achieve marketing goals. For example: coordinate with content creators to ensure only the highest quality content is produced and performs well on Google.
Main Key Performance Indicators (KPI/s):
- Organic traffic
Content Marketing Specialist
These are the digital content creators. Digital content marketers are in charge of coming up with a content strategy and keep constant track of the business’ blog-calendar (when to release new blog content).
Content includes static pages; landing pages; blog articles; newsletter; emails and videos. Content marketers often collaborate with other departments to ensure products and campaigns are supported with promotional content on each digital channel.
- Dwell time on page
- YouTube channel subscribers
- Overall blog engine traffic
Social Media Manager
Social media manager is a self-explanatory term; however, the industry the business is involved in determines the social networks they manage. These specialists establish a posting schedule for all the written and visual content for a business.
Collaboration with content marketing specialists is common when developing a strategy for which content to post on which social media network.
- Impressions – number of times a business’ post appears on the newsfeed of a user.
Marketing Automation Coordinator
A marketing automation coordinator assists in the choosing and managing marketing automation software. This software allows the entire marketing team to decipher and understand the customers’ behaviours and to measure the growth of the business.
Many of the marketing operations discussed above may be executed separately from one another; however it is vital that there is someone who is able to group these digital activities into individual campaigns in order to track each campaigns performance.
- Campaign click-through rate
- Lead Generation (conversion) rate
- Email open rate
Our role as your digital marketing agency includes many roles and responsibilities.
For example, a collaboration between digital marketing specialists may involve:
A content marketer creating a series of blog articles in order to generate leads for a new product.
The social media marketer would help promote the blog articles through organic and paid advertising on the business’ social media accounts.
An email marketer creates an email campaign to send to those individuals who would be interested in the product or more information about the business.
Digital Marketing South Africa
The world of digital and social media marketing is complex and diverse. Furthermore, if you are not using your digital marketing as a tool to market your business then it is guaranteed that you are missing out on incredible benefits.
Digital Marketing South Africa offers you the opportunity to take your business to the next level. Our team of digital and social media marketing wizards are equipped with all the tools necessary to help you grow your business.
You do not need to have your own team of digital marketing specialists, ITM can easily fulfil that role for you. But if you have internal resources we can strengthen your team and add much needed expertise in key strategic areas.
We handle all aspects of online marketing, including:
- Content Creation & Curation
- Content Strategy & Optimization
- Search Engine Optimization (SEO)
- Social Media Marketing (managing and sharing across all social networks)
- Email Marketing
- Pay Per Click Advertizing – Google Advertizing
- Marketing Automation
Feel free to contact us for more information about our online marketing services.
WEBSITE DESIGN CAPE TOWN
It is critical that your web design be modern and use current technology.
In addition your website should support your marketing efforts and include elements such as a blog and Social Media.
Digital Marketing South Africa utilizes the professional web design services of ITM Website Design.