Digital Marketing – South Africa



Digital Marketing Strategy
Digital Marketing

Digital Marketing Strategy

A successful Digital Marketing Strategy is all about making use of the appropriate digital channels for your product or service and where your customers can be found.

Digital Marketing Strategy

Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

By using online media channels, a digital marketing strategy is the best way for companies to endorse goods, services, and brands.

Digital Marketing Strategy

Digital Channels for Search

Consumers rely heavily on digital channels to research products. For example, Think with Google marketing insights found that 48% of consumers begin their inquiries on search engines, while 33% rely on branded websites and 26% search on mobile applications.

Modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands.

Engagement Marketing

Advertising online is much more complex than simply using the channels alone. In order to achieve the true potential of digital marketing, marketers have to explore the vast and intricate cross-channel world to discover strategies that support engagement marketing.

Engagement is the process of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging with customers in a digital landscape, you can build critical brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to transact.

Omnichannel Strategy

It is necessary to implement an omnichannel digital marketing strategy, where marketers can collect valuable insights into target audience behaviors while opening the door to new methods of customer engagement.

Customer Retention

Furthermore, companies may expect to see an increase in customer retention.

According to a report by Invesp, companies with a strong omnichannel customer engagement strategy retain an average of 89% of their customers compared to companies with weak omnichannel programs that have a retention rate of just 33%.

The Future of Digital Marketing

The future of digital marketing shows that we can expect to see a continued increase in the variety of wearable devices available to consumers.

Forbes also predicts that social media will become increasingly conversational in the B2B space, while video content will be optimized for search engine optimization (SEO) purposes, and email marketing will become even more personalized.

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Digital Marketing South Africa

Digital Marketing Strategy

Consumers rely heavily on digital channels to research products to which marketers simply must onboard their brands. How best to do so is the biggest question.

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