Page Titles

Create attention grabbing titles which contain your keywords.

Clear Website Navigation & Infrastructure

Put simply, a well-structured site ensures that all your pages and sub-pages are found and indexed easily by both Google and people. Make sure that the website has a logical and organized semantic architecture that is easy to navigate. That way:

• Search engines can use their ‘crawlers’ to navigate through the link structure to find and index pages; and
• Users can spend more time reading your high quality content.

Optimize URLs

Keep these clear and concise, be able to determine the content of the page at a glance. Search engines sometimes shorten URLs to display them neatly.

Quality Content

The page content is the main element that determines a sites ranking position on the SERP (search engine result page). Good content has two main qualities:

• It supplies a demand and
• It is linkable.

When in-depth content is useful and actionable search engines will reward your website by providing higher SERP positions.

Blog Engine

Blogging is an essential element of web design and a dynamic mechanism that you can use to reach out to your audience with high quality content.

Blog engines are a helpful method of inbound marketing that uses high quality content to attract audiences to your website.

Let’s look at an example of a blog used for inbound marketing: A vegan bakery could have a blog centered not only on delicious treats, but on a healthy lifestyle. The blog engine could include posts (content) about:

• Vegan recipes (savoury and sweet) for kids;
• Becoming a vegetarian: the first step to a healthier life;
• How to start your own vegetable garden, etc.

Multi-Media

We live in a multi-medium world, so utilize multimedia. People don’t want to read essays to understand a topic.  Multimedia (Images; info-graphics; videos; clips and sound) can help foster understanding and positively affect two critical user-interaction ranking factors:

• Increasing ‘dwell time’ (time spent on site) and
• Reducing the bounce rate.

Image and video optimization includes adding the target keyword into media file names and to the Alt Text and ensuring the media is an optimized size.

Outbound Links

Outbound links transport a user from the page they are on to a page on a related topic, located on a different website. These links also serve as signals that help search engines determine a page’s relevancy.

Internal Links

An internal link takes a user from one page to another page on a related subject, located on the same website. This assists search engines to determine that the content on different pages of the same site is relevantly linked: by content and physical link.