SEO
SEO Company based in Cape Town & Port Elizabeth
What is SEO?
Definition: Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine – Google, Bing etc.
Essentially your website needs to dislodge competing websites from their higher ranking.
SEO Services - Cape Town & Gqeberha
SEO Company Activities
There are 3 main types of Search Engine Optimization:
- Technical SEO – Includes foundations such as Javascript and CSS; Canonical site structure; sitemaps; robots.txt; website & page speed and responsive & mobile friendliness, etc.
- On Page SEO– Page titles; keyword analysis; content audit; URL; internal links; page meta descriptions; alt & title tags for images, web design for SEO and semantic architecture.
- Off Page SEO – Includes building back-links; social citations and domain authority.
Online marketing is a scientific, data-driven activity best performed by an accredited Search Engine Optimization Company using SEO best practices.
Also known as Search Engine Marketing or Internet Marketing, search engine optimisation is essential if you want your site rank above that of your competitors.
DMSA (Digital Marketing South Africa) – an internet marketing company, will provide you a dedicated SEO consultant to choose the optimal Google key words, follow the best online marketing strategies and develop your online content so that your website is more relevant to the Search Engines queries of your potential online customers.
Online Marketing
An SEO specialist will reveal what you need to do to achieve better Search Engine rankings for your keywords. Without an SEO site analyzer you will be conducting internet marketing in the dark.
Briefly, an SEO Audit provides the following analytical reports:
Rank Tracking, Keyword Analysis, Site Health, Backlink Profile, Traffic Analysis, Google Business Profile, Social Analytics and Competitor Metrics.
This comprehensive report should be provided by your online marketing company because it will inform all your online marketing going forward.
Have you ever heard a famous digital marketing phrase ‘Content is King’? Well, either way – content IS king. What that means is that copywriting / content writing is the most important aspect of your website and without relevant content your website will never rank well.
There are several steps to optimizing content: keyword research, prioritizing lower difficulty topics and themes, content layering and optimal internal linking, regular upkeep and SEO maintenance of existing content and topic clusters.
Of course – we offer Content Optimization packages to suit your budget
Content Optimization For SEO
Web Design and Search Engines
Website design should always consider professionalism, usability and attractiveness. However, all this effort is wasted if the website design lacks SEO awareness, because without it, your target market might never make contact with your content.
Search Engine Marketing for website design ensures your website can be found and indexed by search engines and therefore your audience. Conversely, a website not designed with search engine optimization in mind can cause ranking problems to occur.
We offer a web design service with Search Engines in mind for the best possible performance of your website.
WHAT is SEO and WHY is it important to your business?
Search Engine Optimization (SEO) is the practice of using ‘organic’ marketing methods (unpaid marketing methods) to increase your website’s search engine visibility, drive traffic to your website and convert traffic into loyal customers.
Most people do not realize that search engine optimization is an especially relevant part of their business’ marketing plan.
The impact of SEO done properly is greater than all the other marketing activities combined.
The world of online marketing is as complex as it is diverse. It cannot be stressed enough how critical SEO is as a marketing tool for your business. Neglecting this represents missing out on incredible business benefits.
A search performed by a consumer should reflect your website right at the top of the first page of Google search results as a result of SEO executed effectively. Consequently the quality and quantity of traffic on your website will increase.
Based in Cape Town, Digital Marketing South Africa offers you the opportunity to take your business to the next level. We have a team of online marketing specialistss equipped with all the tools necessary to help you grow your business – contact us and start ranking for queries relevant to your business!
Search Engine Optimization
Choose the optimal keywords, follow the best online marketing strategies and develop your online content so that your website is more relevant to the Search Engines queries of your potential online customers.
