Google Ads - PPC Advertising
Are you waiting for you SEO efforts to kick in? Are you launching a new product or service? Jump the queue with Google Ads and jump onto the first page of Google Search results with PPC marketing.
Google PPC Advertising
Search Ads are text ads that appear on Google search results page and allow you to show ads to people actively searching online for your products and services. They work on pay-per-click (PPC) basis, which means that advertisers only pay when someone clicks on the ad.
They are aimed to attract people looking for your products, people who are ready to buy.
Display ads are image-based ads that generate brand awareness and allow you to target people who are likely to be interested in your products but aren’t looking for them yet.
Display ads are aimed at driving action for your brand with visual ad campaigns that engage your audiences.
Reach new audiences with Video Ads on Youtube.
Since YouTube belongs to Google and also acts like a search engine –only for videos – you can target your potential customers on YouTube based on what they are watching. And with over 2 billion users worldwide, it is quite an audience to target!
Google Shopping Ads are product-based ads that are aimed at shoppers that are ready to buy.
Shopping ads show an image of a product along with its product title, price, store name, and reviews. Essentially, they provide shoppers with important product information before they even visit an online store.
WHAT is Google PPC Marketing and WHY is it important to your business?
Google Pay-Per-Click Advertising (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
When you have an awesome website that’s filled with impactful, high quality content that’s just waiting for the right audience but you don’t have the online knowledge to target that market then pay-per-click can assist you to generate quality traffic for your website quickly and effectively.
The Google Ads platform offers several different types of marketing campaigns – Search, Display, Video and Shopping – which one is best for you and your business is something our Google Ads experts with determine. So, give us a call or drop us an email and let us do the rest.
Google PPC Marketing
Google Advertising is the quickest way to get customers to your website. Returns are immediately apparent.