Facebook Ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives. Facebook

When you think about it, Facebook is an enormous database – full of information people, including ourselves, have willingly supplied.

Facebook Ads are about placing your message in front of exactly the right segment of those people. These are the people who are most likely to actually want your products or services.

If you want to get the best results, it’s important to understand the different Facebook Advert types and audience targeting options before you start.

Facebook has monetised our data by using it to create a powerful marketing platform that allows you target specific audiences at specific times in specific areas.

For example your business sells cosmetics – you could target:

• Females of
• Certain age groups in
• Specific locations who are
• Interested in topics such as skin care and make-up

Furthermore, you can target specialized niche markets such as different areas of employment – i.e. make-up artists.