Digital Marketing – South Africa

YOUR LOCAL DIGITAL MARKETING AGENCY

Category: Content Marketing

Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

It can be found in any piece of content that offers valuable, relevant or educational information. This information assists to attract and retain a loyal and defined audience as well as to drive profitable customer interactions with the business.

It is of the utmost importance to have the best quality content because this is how your business will become an authority on the subject and will turn visitors into customers and ultimately into passionate and loyal subscribers.

Digital Marketing South Africa offers content marketing services.

What is Content Marketing?

A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Giving Credit in Content Curation

The final instalment of a five-part introduction to content curation focuses on giving credit where it is due and general good practices.

The Personality Traits of a Content Curator

11 personality traits especially helpful to content curators:

Content curation is a very complex task, it tasks a certain person with certain skills to be able to complete the job properly. Here is a list of characteristics that make for a competent content curator.