Growing your brand organically is something that is absolutely necessary regardless of the paid efforts you are putting in. We create, publish and distribute high quality content designed specifically to engage your targeted audience.
What Is Content Marketing?
Definition: Content marketing is a strategic marketing technique focused on creating and distributing valuable, relevant, and consistent content (Blogs, newsletters, white papers, social media posts, emails, videos, and the like) which establishes and nurtures relationships with your prospective and existing customers — and, ultimately, to drive positive customer interaction with your brand.
But creating content for your brand is a full time activity. With a multiple of distribution channels to drive, the re-usability of content is a critical scalability factor. Many business owners struggle to express the story of their business, and that is where we come in.
Content marketing also drives your SEO page ranking, your social media posts, and lowers PPC Advertising costs.
Content Marketing Services
Blogging is a very important part of SEO On-Page strategy and blogs still account for the vast majority of content marketing out there (86% to be precise) and is where we, as a topic expert, write about relevant topics for your audience on a regular basis.
Get in touch and we will build and execute a tailored blog marketing strategy for your business.
Social media is an integral part of content marketing. The easiest way to connect with your audience is through Social Media – by creating highly engaging sharable content with catchy headlines and interesting copy that evokes emotions. if you are unsure how to do that – get in touch with us for social media management!
Email might sound old school, but it’s still one of the most effective and powerful forms of marketing that exist. It’s a direct connection to your audience. When they give you their contact information, there’s a level of trust that’s given that can’t be understated.
We can build email lists, email automations and newsletter strategies for your business.
Video marketing has been around since the first television. If a picture is worth a thousand words, video is worth thousands of pictures.
Video allows you to tell a story faster than any other medium. In an instant, with the right characters, setting, and mood, you can make someone feel exactly what you want them to feel.
What is Content Marketing and Why is it important to your business?
It is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
It can be found in any piece of content that offers valuable, relevant or educational information. This information assists to attract and retain a loyal and defined audience as well as to drive profitable customer interactions with the business.
It is of the utmost importance to have the best quality content because this is how your business will become an authority on the subject and will turn visitors into customers and ultimately into passionate and loyal subscribers.
Digital Marketing South Africa offers all content marketing services.
We create, publish and distribute high quality, SEO optimized content designed specifically to engage your targeted audience on every marketing channel.