Inbound Content Marketing
Inbound marketing, otherwise known as an organic marketing, is a permission-based marketing strategy that focuses on attracting traffic to a website with quality content. Studies show that when an inbound marketing strategy is successfully implemented, it is highly successful as a result of digital distribution and the analysis of target markets being highly measurable and result-oriented.
Inbound Content Marketing
Before we look at Inbound Marketing, it is important to understand the difference between this and Outbound Marketing.
WHAT IS OUTBOUND MARKETING?
Outbound marketing, aka traditional marketing, is interruption-based: it interrupts the user’s experience with online Ads. As one would expect, this method only works on a mass scale.
An example of outbound marketing:
A television ad during a popular show will reach great numbers of people. However, only a small percent of that number would be interested in the product or service you offer; additionally the ad interrupts their favourite show. Traditional outbound marketing platforms include:
In Digital format, Outbound Marketing strategies may be found in:
In saying this, an inbound marketing audience converts at a 750% higher rate than interruption-based (outbound) marketing. The conversion rates are unparalleled because inbound audiences are actively searching for the answers that you supply.
As stated before, an inbound marketing strategy involves using tools to design and align your content to pull your audience to your business, which is where they naturally want to be.
WHAT DOES INBOUND MARKETING ENTAIL?
THIS INVOLVES TWO CORE PRINCIPLES
Communicate via mediums which the audience has given permission to use. Here the audience is smaller than the numbers of the mass media; however they are inherently more open to advertisements.
- Answer the questions people are asking.
It is possible to answer questions prospects may ask about your industry or similar products thanks to keyword research. Increase those answers by creating high quality content.
TYPES OF INBOUND MARKETING TOOLS
BENEFITS OF INBOUND MARKETING
Inbound marketing works via earning a user’s attention instead of buying it. It makes sure that content is engaging, more accessible and is a huge benefit for both business and user.
Inbound marketing can be used to:
Inbound marketing is a win-win situation all around: The user has a fulfilling and seamless internet experience, choosing only to engage with advertisements and content they consider high quality. Additionally, the business can advertise in a manner that ensures the user builds a positive connection with the brand.
Inbound marketing makes your business easy to find, visible and constantly draws customers to your website. It is the future of internet marketing and we are all happy for it
DIGITAL MARKETING SOUTH AFRICA
If you are not using your website as a tool to market your business you’re missing out on potential customers, sales and conversions.
Digital Marketing South Africa can help you take your business to the next level. We have a team of digital wizards equipped with all the tools necessary to help you grow your business online.
We handle all aspects of online marketing, including:
Feel free to contact us for more information about our online marketing services.
ITM – WEBSITE DESIGN CAPE TOWN
A fully functional website is critical to your online marketing. It must be mobile responsive. It must be modern and it must be designed with SEO and user experience in mind.
Your website should form the basis of your marketing efforts and include elements such as a blog engine and social media sharing.
Digital Marketing South Africa utilises the professional web design services of ITM Website Design.