Category: Social Media Marketing
Social media marketing is an effective way for businesses to reach prospects and interact with customers.
People discover, learn about, follow, and shop from brands on social network pages, so if you’re not on social platforms like Facebook, Instagram, and LinkedIn, you’re definitely missing out.
Marketing on social networks can bring remarkable exposure to your business, creating devoted brand advocates and even driving leads and sales.
Social media marketing is a form of digital marketing that leverages the power of popular social networks to achieve your marketing and brand building goals.
But it’s not just about creating a business account and posting arbitrary content when you feel like it.
Social media marketing requires a deliberate strategy with measurable goals and includes:
- Maintaining and developing your profiles.
- Posting pictures, videos, stories, and live videos that represent your brand and engage a relevant audience.
- Responding to comments, shares, and likes and monitoring your reputation.
- Following and engaging with followers, customers, and influencers to build a community and audience around your brand.
- Social media marketing also includes paid social media advertising, where you pay to have your business appear in user feeds of targeted users.