Facebook marketing is the process of using Facebook as a means of communication and engagement between your business and potential customers.
Understanding how it works and actively using your page by regularly sharing updates and valuable information to attract, engage and maintain contact with customers is the key to success.
3 AVAILABLE TOOLS TO MAKE YOUR FACEBOOK ACCOUNT WORK FOR YOU
Facebook has designed specific tools that allow us to customize and use according to your goals and objectives.
These different tools make Facebook business marketing a dynamic and effective method to market your business.
- Simple to set up
- Similar to a Facebook profile but for your business. Your Facebook page can be liked by anyone without the need for admin’s approval.
- There is no limit on the number of fans that may follow your page.
- Facebook pages provide users with a call-to-action button and useful customer traffic statics.
Adding Facebook Messenger to your website has been shown to create a powerful incentive to engage with the business. Active communication between you and your customers is a massive benefit.
- Facebook adverts can be designed and customized to reach the targeted market which is based on information Facebook gathers about its users.
- Adverts can target specific age groups, genders, education levels, zip codes, personal interests, relationship status and place of work.
- Users are able to respond to your advert by liking it (depending on the type of advert) or hiding it with the opportunity to provide feedback. This feedback is extremely valuable for future strategies. Accumulating Facebook likes helps you know what type of advert is effective.
- There are a variety of advert sub types available to choose from.
- Provides a platform for discussion amongst members
- High levels of engagement between you and the customer
- You can upload images and videos as well as create events within your group
- Public groups can be seen by anyone but only its members are able to post on the group
- Closed groups allow you to invite only members that you would like to have on the group. The groups content will only be visible to members while the public will merely be able to see that the group exists.
- Secret groups can be seen and used only by its members.
9 BENEFITS OF USING FACEBOOK TO MARKET YOUR BUSINESS
- Facebook advertising will help you breach new and related markets
- You are able to use your Facebook account to target and reach the exact market you aim towards
- There is direct interaction between you and your customer
- This form of marketing is extremely pocket friendly and can be suited to your specific budget
- Word-of mouth promotion and referrals are increased
- Using Facebook to market your business will significantly increase brand-awareness
- Lead generation and sales are directly linked to Facebook marketing
- Traffic to your website will increase which in turns increases search engine ranking and visibility – increasing customer reach, leads, and sales.
- You can use your Facebook account to market your business from wherever you are and your customers can reach you from anywhere in the world.
DIGITAL MARKETING SOUTH AFRICA
Our team of online marketing consultants will provide you with the best possible social media marketing services including:
- Facebook Marketing
- Twitter Marketing,
- LinkedIn Marketing,
- Pinterest Marketing,
- Instagram Marketing, as well as content strategy and content creation.
We align your business goals and objectives with our data driven approach to online marketing – using the most relevant and effective social media platforms and tools. in addition we also provide complete social media management services.
For more information, please contact us.
ITM – WEBSITE DESIGN CAPE TOWN
It is critical that your web design be modern and use current responsive design technology. Your business website should work well on any mobile device and facilitate business leads.
In addition your website should support your marketing efforts and include elements such as a Blog and Social Media.
Digital Marketing South Africa recommend the professional web design services of ITM Website Design.
Facebook marketing is the process of using Facebook as a means of communication and engagement between your business and potential customers. Contact us below for Facebook marketing packages.