Growing your brand organically is something that is absolutely necessary regardless of the paid efforts you are putting in. However, this process can take time to pay off. Online Advertising creates immediate results.
Online advertising, also known as online marketing, internet advertising, digital advertising or web advertising, is a form of paid marketing and advertising which uses the internet to deliver promotional, marketing messages to consumers.
Search Engine Marketing (SEM)
Search Engine Marketing, or SEM, is designed to increase a website’s visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher’s query.
Search engines employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser’s actions to make a website’s listing more prominent for relevant keywords.
Sponsored search (also called sponsored ad links, search ads, or paid search results) allows advertisers to be included in the sponsored results of a user search for selected keywords.
Search ads are generally sold via real-time auctions, where advertisers bid on keywords. In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other variables.
Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.
PPC (Pay per Click)
CPC (Cost Per Click) or PPC (Pay per Click) means advertisers pay each time a user clicks on their advertisement. PPC advertising works well when advertisers want visitors to their sites.
PPC forms a large part of many lead generation campaigns.
When it comes to paid Online Adverts we focus on two main channels:
- Pay-per-Click (PPC) Adverts on Search Engines such as Google. Google Advertisements is a Paid Search platform based on a bidding system.
- Social Media Advertising on networks such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and Youtube.
We provide Online Ad management services:
- Defining the goals and focus of the online campaign
- Creating the online advertisement
- Creating the website landing page(s)
- Creating the PPC dashboard instance
- Refining and monitoring lifetime ad performance
Advantages of Online Advertising
Online advertising is the most effective way of getting customers to visit your website. Search Engine Results Pages drive high quality traffic to your website immediately. SEO and other forms of Digital Marketing can take time, that you don’t have when you are starting up a business, or launching a new product. Online Ads can be set up in a day and will start delivering results immediately.
Paid digital adverts give you complete control over the reach of your advertising campaign. You can specify exactly who you want to reach. eg Google Ads for Africa as a whole or Google Ads for specific countries within Africa.
All aspects of digital advertising are measurable and immediately available. This means you can tell if your online advert is having an effect immediately. There is therefore minimal wastage of resources, time and effort.
Pay for Results
You only pay when a potential customer clicks on your advertisement. This means you are not paying for Google ads when they are not being shown to prospective customers like traditional advertising. In addition, the google ad is only charged when it is clicked.
Advert Quality Affects Cost
High quality advertisements can reduce the costs of digital advertising campaigns and make them more competitive.
It is possible to change the online campaign at any point. This means that you are not locked into a poor campaign.
Manage Your Own Budget
Online advertising costs can be determined in advance, and results are commensurate with the budget allocated.
Let us help you get the most from targeted Google Ads and Social Media advertising