Digital Marketing – South Africa


Social Media Advertising

Social Media Advertising

Yes, there is a difference between social media marketing and social media advertising: the former is organic while the latter is paid for.

Social media advertising is built on all the same concepts as social media marketing but is a paid strategy that is used to target your buyer personas, customers and audience based on the data that they provide.

No, we don’t hack into their phones and read their private messages, nor do we override their webcams because that’s just creepy, not to mention illegal.

Instead, we use information that they willingly provide via their online profiles to create an advert that only they (and others like them) will see.

This data can include an individual’s:

  • Interests
  • Occupation
  • Hobbies
  • Page likes
  • Age
  • Gender
  • Education
  • Location

Marketing Segmentation

To some, this may still seem a bit creepy. But let us put your mind at ease by saying that social media advertising is parallel to anthropology.

This makes it more about understanding human behaviour and using this understanding to target the right audience, in the right place and at the right time in order to generate leads and increase sales. It really is that simple.

Instead of stuffing flyers under windscreen wipers, you are carefully and respectfully placing your digital advert in a place that is visible to individuals who have already expressed interest in the goods or services that your business provides.

The beauty of social media advertising is that it is completely scalable. In other words, you get to select your demographics, budget, duration and everything else about your advert.

In addition, you have direct access to insights that allow you to assess which variables worked in your favour and which ones didn’t, so your next advert can be even more targeted.

The following are some of the most notable benefits of social media advertising:

  • Better search engine ranking
  • Reduced marketing costs
  • Improved brand recognition
  • Improved brand loyalty
  • Improved conversion rates

DMSA – Social Media Advertising and Digital Marketing Agency in Cape Town

Understanding your customer’s needs is your job, finding and using the most appropriate channels and strategies to reach your customers is ours.

DMSA is a team of digital wizards dedicated to staying up to speed with the everything online, so that you don’t have to. We provide comprehensive digital marketing services to ensure every angle of your online business is covered.

So, before you get bogged down with all these concepts and terminologies, contact us so that we can explain how we will take care of all the technical stuff so that you can focus on your business.

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