Your website is the very backbone of your online presence. This may sound a little dramatic, but we aren’t lying when we say that your website should be the centre of your (and your business’) universe.
Without this backbone to support your digital marketing efforts, there is no guarantee that you will gain traction in the same way you would if you had a website.
The Importance of Website Design
We know what you’re thinking… “I have a Facebook and an Instagram page, why do I need a website too?”
You might even be thinking that websites are just too expensive to justify having one. But, let’s talk about this for a minute before we make any hasty decisions.
Let us start by saying that although your social media pages are extremely important and super useful, there are still some limitations to them. Unfortunate, but true.
On the other hand, your website is your home base. It’s where you cook up all the magic, while your social media pages are the sign boards pointing information hungry travelers directly to you. When they arrive, you have the opportunity to feed them whatever they want to consume.
In other words, without a website, your prospective clients will always be less than satisfied with what you have provided them and they will turn their attention elsewhere for fulfilment.
Ok, enough with the metaphors, let’s get serious.
Advantages of Having a Website
Although there is a plethora of advantages of having a website, we will name just a few of the website benefits.
Websites Provide Credibility
Having a website gives you instant credibility. Whether your company has been around for decades or just a few days, a website (or lack thereof) will determine how reputable you are in the eyes of the searcher.
Easy Access to Information
In the age of Wi-Fi and cell phone data, airtime and landlines are things of the past. Hardly anybody pages through the yellow pages and phones a business to find out about their products or services.
Your website is your first opportunity to provide all the answers that your on-the-go searchers are looking for regarding your business and what it has to offer.
The Content Marketing Hub
Content marketing is the least invasive, most effective way of communicating with your audience, clients and prospects.
Your website is where you can connect with your audience on a more personal level through blogs, imagery, infographics and more.
In addition, informative, relevant, and easy to digest content plays a key role in search engine optimization.
By consistently providing high-quality content via your website, you begin to build authority in your industry.
People will quickly learn that if they need an answer, they will find it on your website. As a result, you build trusting relationships with loyal customers who will refer you to literally everyone they know. See where we are going with this?
A well-designed website is like a welcoming reception, except your customers don’t need to change out of their pyjamas to speak to you about what’s on their mind.
Instead, they can fill in the form, send you an email or drop you a WhatsApp with their complaint or compliment, allowing you to be available to them at any time of the day. Now, that’s service.
Elements of Excellent Website Design
- User-Friendly Navigation
- Responsive Design
- Consistent Style Guide
- Excellent Copy
- Call to Action Buttons
- Page speed
DMSA– Digital Marketing Agency in Cape Town
Digital marketing and websites simply cannot exist independently. Their relationship is truly symbiotic and together they create an online force to be reckoned with.
For this reason, Digital Marketing South Africa has teamed up with one of the best website design companies in Cape Town, ITM Website Design.
Together, we endeavor to provide you with top-shelf digital services from website design and website redesign to digital marketing in its entirety.
If you would like more information about how DMSA can help you build your online presence through digital marketing strategies and see the website benefits, please feel free to contact us.