Seriously. Don't Do It. Rather Let Our Family Run Business Do It.
It’s not that your family member may be particularly bad at it. It’s just that we are a team of business digital marketing experts.
Business Digital Marketing
And we don’t mind working with your family and transferring our digital marketing skills. Use us for as long as you find us worthwhile, as long as you do.
Let me count the ways we can assist you:
Search Engine Optimization (SEO)
We have a proven track record with SEO, on our own websites and for our clients. In our digital marketing strategy our first task is SEO. This is because it is the most important. Research and analysis during the SEO campaign informs latter steps such as Content Marketing, Social Media Management and Google Ads.
Keywords – Search Terms
We consistently manage our client websites to page 1 on the search engine pages even for highly competitive keywords.
We take a holistic approach to keyword ranking going beyond tracking to focus on the conversion, and what makes for better sales. With this in mind we don’t like to restrict the initial keyword basket, because we want to see what works for your business.
There are literally hundreds of keywords that you could rank for, but it is important to focus on a high traffic, low competition selection at first.
Content marketing is not simply writing content to fill up a page. You also need to define the audience you want to reach. You do this by creating customer personas. The goal here is to understand the needs of your customers, their wants, likes & aspirations. We get most of this information from SEO research.
SEO Content Copy Writing
The SEO content we draft is top-class and well-researched. We make every effort to understand your business, your brand, your products and services. Our copy writer articles are focused, informative and fully SEO optimized.
Above all we provide original content creation, a narrative that builds the story of your business that consumers can identify with. We try to get behind the story that will drive your business success.
Content marketing is a strategic marketing technique focused on creating and distributing valuable, relevant, and consistent content (Blogs, newsletters, white papers, social media posts, emails, videos, and the like).
This establishes and nurtures relationships with your prospective and existing customers — and, ultimately, will drive positive customer interaction with your brand.
Social Media Management
We provide comprehensive social media management services that are tailored to our different clientele budgets and resources.
Social media is the use of social networks to drive customer engagement through effective content and brand interactions. This is a deliberate, conscious strategy of reaching out to existing and potential customers with appropriate content.
Although engagement with your brand on social pages is useful to create brand recognition, this alone would be a waste of resources and activity. The goal is to coordinate the use of social pages with your other digital assets, such as your website, so that you use social engagement to bring traffic to accomplish business goals.
Nothing provides business leads faster than online advertising, whether it be Google Ads or social network advertising, such as Facebook or Instagram adverts.
In order to derive the most benefit from your digital marketing campaign, it is important to use the user characteristics & demographics gleaned from previous research into customer personas.
PPC Google Ads – Facebook Ads – Instagram Ads
The quality of your advertisement impacts the cost of your online advertising on a PPC bidding platform. It is therefore important to setup multiple adverts to test what works and what doesn’t, manage the campaign so that you can adjust course quickly and also focus on the most effective adverts.
Digital Marketing South Africa
DMSA is a professional digital marketing agency with the skills and expertise you need to make your business successful online. We offer digital marketing services tailored to the size of your budget.