I know what you might be thinking: “What can a digital marketing strategy do for my business?” or “Will a digital marketing strategy even work for my type of business?”
Want the short answer? Yes. Is digital marketing important to your business? Absolutely.
Digital marketing offers your business worlds of opportunity, or at the very least, the opportunity to sell to the entire world.
How does a Digital Marketing Strategy help your business?
Whether you own a large company or a small business, digital (online) marketing has the ability to work for any business within any industry. Irrespective of what your business sells, digital marketing includes:
- Building buyer personas in order to identify your target market’s needs and
- Creating valuable, high quality content for your online audiences.
Find your ideal target audience from literally anywhere in the world, or focus purely on local business opportunities, the choice is yours. You need only an effective digital marketing plan. However, the same digital marketing strategy won’t work for every business, so it’s critical to come up with an online marketing strategy to suit your company.
This is where things get a little complicated. Luckily we can explain a few concepts to start you off.
What are the different types of Digital Marketing Strategies?
Business to business (B2B) Digital Marketing
Business to business (B2B) digital marketing is focused on online lead generation; getting customers to communicate with salespersons and creating conversions. Therefore the role of an online marketing strategy is to attract and connect high quality leads from your website (and supporting digital channels) to salespersons to create conversions.
A B2B digital marketing strategy would focus efforts on business-oriented channels such as LinkedIn, where your target audience is likely to spend time.
Business to Customer (B2C) Digital Marketing
Businesses to customer (B2C) companies have goals which align with digital marketing efforts to attract audiences to your website and have them convert to customers – without needing to speak to a sales representative. These customers do the research themselves, as they are purchasing for private use, and not on behalf of a company.
Focus less on traditional leads; and more on creating an accelerated and efficient buyer’s journey: from the moment a potential customer lands on your website, to the moment they make a purchase. This involves using strong CTAs (call to actions) and placing your product features higher up in your content (therefore higher up in the marketing funnel) compared to B2B companies.
B2C companies can make use of channels such as Pinterest; Instagram and even Facebook to reach online audiences.
The Benefits of Digital Marketing:
It’s difficult to gauge the effectiveness of television or newspaper Ads as there is no way to know how many people have flipped to that channel or page. After that, how many people were actually paying attention to the Ad? There is no way to discover whether the Ad was responsible for any sales at all.
Traditional marketing efforts offer no way to accurately review the results of your marketing efforts.
Digital marketing offers you the chance to review every part of your strategy; allowing you to discover which parts of your digital marketing strategy are effective and which are not, in real-time. This allows you to track and measure your ROI (return on investment) regarding any aspect of your digital marketing strategy.
A few more examples of the benefits of digital marketing include:
Digital marketing and digital analytic software allow you to view and track:
- The exact number of people who have viewed your website;
- How many pages on your website were visited by your audience;
- The average dwell time (how long a person spends on each page);
- Where they came from (Google search or another website); even
- What device they used and other useful data about their user experience.
This data is incredibly useful; it helps you to prioritize which marketing channels are effective for your business and its purposes. You can determine how much time and resources you are willing to spend on each channel based on the number of people those channels drive to your website.
Digital marketing allows you to identify your target market’s behavioural patterns and trends in the market. The patterns in behaviour are identified before they have reached the final stage in the buyer-journey; therefore you can make informed decisions about how to attract the ideal target market to your website at the beginning of the marketing funnel.
Content performance and lead generation
Any piece of digital content can be measured in terms of content performance and lead generation. Take for example an online brochure on your website; you can measure exactly how many people engage with the content while generating qualified leads. This is possible by measuring exactly how many people have viewed the page and collecting the contact details of those who view or download the brochure.
Attribution modelling is a process which allows you to identify the trends in the way people research and the manner in which they buy products.
Effective marketing strategies in addition to the right tools and software will allow you to trace all you sales- right back to the first digital touch-point between your customer and your business. This assists you in making informed decisions when it comes to which parts of your marketing strategy deserve more time, attention and resources and which parts need refining. Improve your customer journey by applying digital marketing technologies to the buying cycle.
Digital Marketing South Africa
The world of digital and social media marketing is incredibly dynamic and complex. However, digital marketing is a vital tool to market your business online that offers countless opportunities and incredible benefits.
Digital Marketing South Africa offers you the opportunity to take your business to the next level. We have a team of digital and social media marketing wizards ready and equipped with all the tools necessary to help you grow your business online.
We handle all aspects of online marketing, including:
- Native Advertising,
- Content Creation,
- Content Strategy,
- Search Engine Optimisation (SEO)
- Social Media Marketing (managing and sharing across all social networks)
- Email Marketing
- Pay Per Click
- Marketing Automation
Feel free to contact us for more information about our online marketing services.
ITM – WEBSITE DESIGN CAPE TOWN
It is critical that your web design be modern and use current technology.
In addition your website should support your digital marketing efforts by including elements such as a blog engine and Social Media marketing.
Digital Marketing South Africa utilises the professional and superior web design services of ITM Website Design.