Twitter Marketing

What is Twitter Marketing?

Twitter marketing is using a Twitter account and the different types of Twitter ads to market and promote your business.

The twitter app is fundamentally communicative, and its purpose is to create a channel of communication between your business and its followers. This platform allows you to:

  1. send out messages (tweets) about your business and
  2. but most importantly, to engage and communicate with your target audience.

Continuous interaction between your business and its audience is key to reaping the benefits Twitter can offer you with regards to marketing your business.

3 DIFFERENT TYPES OF TWITTER ADS THAT ARE USED AS MARKETING TOOLS

The different types of twitter ads give you an opportunity to adjust the way you promote your business according to current trends or according to where your business is with regards to promotions, events or new products.

PROMOTED TWEETS

  • Allows you to create a new tweet or to take a current tweet and promote it. This allows you to reach potential followers within your target market that are not already following you
  • You can choose to have your tweet promoted on any mobile device or on twitter.com
  • Calls to action on your promoted tweets are flexible, dynamic and can be customized according to what action you would like your follower to take

PROMOTED TRENDS

  • Topics that are trending will feature on the timeline of the user’s twitter account, giving users direct access to current trends
  • Using trends to promote your business will gain you significant exposure as trends are well exposed overall
  • Promoted trends are relevant to your business, informative, factual and fun

PROMOTED ACCOUNTS

  • Promoting your Twitter account will put your page in the “who to follow” section. The who to follow section allows you to target your niche market and helps you reach an extensive amount of followers
  • When you promote your account, you begin to build brand awareness
  • Useful when you want to promote a new product or service

DIGITAL MARKETING SOUTH AFRICA

Our team at Digital Marketing South Africa will provide you with the best possible social media marketing. This includes Twitter marketing as well as Facebook and Instagram marketing, content creation and content strategy.

We align your business goals and objectives with our approach to marketing your business using the most relevant and effective social media platforms.

ITM WEBSITE DESIGN CAPE TOWN

It is absolutely vital that your web design is modern and uses the most current technology.

In addition your website should support your marketing efforts by including elements such as a blog and Social Media.

Digital Marketing South Africa is very aware of this and utilizes the superior and professional web design services of ITM Website Design.

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