To Create or Curate content?
That is the question.
An introduction into types of content
There are 3 main types of online content: Content Aggregation; Content curation; and Content creation.
Although for this post, we’re only going to touch on aggregation (I don’t recommend it, you’ll find out why, so just keep reading).
Constantly creating quality content is a great, if not the best, way to keep your website up to date and simultaneously give your organic SEO score a boost, thus keeping your business in the eyes of your audience.
So, what’s great about content curation?
We all know how time and resource consuming it can be to usher in original content all the time. Also, if your market is very competitive, if everyone is writing about the same topic, we’re bound be bombarded with many articles of a very similar nature.
This, along with the influence of social media, has contributed to the absolute disarray of content (and spam!) on the internet.
To quote Mitchel Kapor: “Getting information off the internet is like having a drink from a fire hydrant.”
This is where content curation comes in.
The focus and definition of content curation is in the logical grouping, organisation and presentation of the most relevant pieces of content regarding one topic, in one place.
The content could have been written by you in the past (so long as it’s still relevant), or you could have found the source elsewhere.
You could rewrite the posts and fill in any gaps in the information with new, sound knowledge.
This applies to content curation, whereas content aggregation is simply taking the information from one site and using it on another (or linking to it) as it is. Aggregation contributes to the many duplicates of content on the web, adds no further value and can negatively affect your SEO score.
Curation is kind of like cooking a meal filled with delicious ingredients. Then, after cooking, you pick out the prime pieces of the dish, only the juiciest morsels. Yet, instead of gobbling it up like a little piggy, you share them with your loyal audience.
Sweet, right? You’ve gone through the whole pot just to ensure your readers only enjoy the best. If that doesn’t show you care, then nothing will.
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