The Digital Marketing Process is Not a Microwave – It’s a Work in Progress

The Digital Marketing Process is Not a Microwave – It’s a Work in Progress

The online/digital marketing process is one that requires effort, consistency, ongoing analysis and technical know-how.

And when implemented correctly, it can help any business owner reach the goals they have set out for their business.

However, the question is not always “does it work?” but rather “will I see immediate results?”.

The answer is pretty simple and disturbingly straight forward: Unfortunately, not.

Everyone wants to see immediate results from their digital marketing and understandably so, but this is a process that simply cannot be rushed.

Sure, there are ways to achieve temporary results such as Google Ads, buying likes and followers, content automation, link manipulation or other bad-guy SEO (search engine optimisation) tactics.

However, if your aim is to achieve significant and long-lasting results for your business, then you must understand that digital marketing simply isn’t an overnight job.

 

Digital marketing process

How long does it take for digital marketing to work?

 

Understanding the digital marketing process in detail will help you understand why it may take several months to see results. It will also help you understand why it’s more than worth the wait.

Firstly, to put things into perspective, if your business already has an established following of 20,000 people as well as an existing social media strategy, then the chances of seeing almost-instant results are relatively high.

However, launching a new business, one unknown to the market with several recognised competitors, will require more time before seeing any results.

Bottom line is – The length of time it takes to see results from digital marketing depends largely on where you start, what your competitors are doing, your budget and your focus areas.

 

Where do you start?

 

Well, your online marketing should start with a great website design. One that’s mobile responsive and ready for any device. Additionally, website speed, user-friendliness and content precision are vital to any successful website and must be taken into consideration throughout the website design process.

 

Search Engine Optimisation (SEO)

 

Once your website contains the above criteria – the next step is to start with SEO.

Search engine optimisation should be the very next step in your digital marketing strategy. BUT – SEO must be executed strategically.

SEO is the process of making your website the most relevant to search queries used to find businesses like yours.

Essentially search engines i.e. Google need to make sure the websites they present to their users in search results are a.) as relevant as possible to the search result and b.) provide comprehensive information that improves the lives of their users rather than wastes their time by providing inaccurate information or no information at all.

Now considering the fact that there is an unfathomable number of online searches performed every single minute of the day – it has become extremely important to be at the top of every search result relevant to your business.

  • Not being at the top of search engine results will end up in your website losing a serious amount of traffic.

Appearing at the top of the search engine and attracting the right type of traffic ultimately results to an increase in conversion rates – which is the aim of the digital marketing game.

Focusing on SEO means that you are focusing on providing search engines with clear indications on what, who, how and why your website deserves to be at the top of their results.

 

Content marketing aka inbound marketing or am I just “blogging”

 

The next step is content marketing otherwise known as inbound marketing.

Inbound marketing uses search engine optimisation, content marketing and social media marketing, to attract prospects while highlighting a service or product.

The special thing about inbound marketing is that it’s equally relevant and effective for businesses with small or large followings as well as start-up or well-established businesses.

Unlike the blogging craze that started up a few years ago, content marketing has a specific purpose.

Instead of blogging about difficult social interactions at your weekly yoga class, preferred coffee temperatures and why zoodles work well with cashew nut cheese sauce – content marketing aims, or it “should” aim to create and speak to business’ narrative.

Writing a blog each month is easy enough – but there are several aspects that need to be considered and effectively incorporated before “blogging” becomes lucrative.

Business relevancy, trending topics and how your clients go about finding the information you’re presenting must be at the forefront of your content marketing strategy.

Additionally, your content marketing plan must adopt your SEO strategy. Again, SEO works towards making your website the shiniest diamond of the lot and indicates to search engines that your website is the best match for a search query.

 

Are your competitors using digital marketing?

 

We often have clients whose competitors have been around for years and their position on the search engine appears to be practically cemented.

Yes, this is a problem, but instead of fixating on how your competitors are ranking above you – you need to focus on how to dislodge them.

Although search engines aren’t entirely predictable – there is a certain equation to working your way up their search engine results.

Of course, it will be much harder to outrank your competitors who already have a sturdy and established online presence – but it’s not impossible.

Competitor analysis requires looking at their SEO strategy, assessing their content and social approach and where applicable, evaluating their Google Ads plan.

Digital marketing process

It may be that your competitor has an inferior product/service to yours, and we know it hurts to see them raking in the clients and cash, but if their marketing campaign is holistic and effective – you will need to take their efforts and ensure yours are even better.

If you have a top-shelf product or service, you can find new audiences, foster their trust and convert them into paying customers who are likely to keep coming back.

 

Budget – How big is yours?

 

Big companies have big marketing budgets – and are likely to provide quicker results than that of the average SME business’ budget.

Now this isn’t to say that a tight budget won’t produce results – it may just take a more time.

A more generous budget means more time can be spent on digital marketing efforts, and more input generally means more output and quicker results.

No – your competitors don’t necessarily have the upper hand – but you will have to make sure whoever you pick for the job has the right modus operandi going forward.

There are thousands of digital marketing agencies in Cape Town for example, with only a select few following the right steps.

Most demand a retainer with no transparency on what or how your money is spent. Unlike companies with unlimited budgets who may not necessarily ask questions – if your budget is tight, you need to see a breakdown of services and you need to see reporting on what has been done and what the effects were.

 

What do you focus on first?

 

A singular approach is not going to cut it. For example, you cannot depend solely on one type of service such as a pay-per-click campaign without making sure it aligns with your website’s SEO.

The world of digital marketing is constantly evolving. It’s therefore imperative that you adopt a holistic strategy which is expansive and comprehensive.

It’s at this point that it becomes clear that digital marketing is an ongoing, long-term commitment which requires constant nurturing and a company that addresses all its aspects rather just one or two.

 

How to choose a digital marketing agency

 

The important thing to remember when hiring a digital marketing agency, is that digital marketing is not simple, or an easy one-size fits all task.

With that said, gone are the days where you had to travel around to different companies to have your company’s different needs and wants met. Most online marketing companies should offer an all-inclusive package.

Assessing the services of an online marketing company and how much they can offer you in terms of output is important.

Steer clear from digital marketing “experts” who tell you that it’s a quick and easy method to increase your lead generation or sales. These people are likely employing black-hat SEO tactics that will result in Google penalising your website. Buying followers, likes and reads is also not a worthwhile method – your followers should become brand ambassadors for your business, and it doesn’t help having 10 000 followers living in Nepal if your company and its services are only offered in Cape Town.

Going organic doesn’t only apply to how you pick your veggies, but also how you build your following and in turn client base.

 

Digital Marketing South Africa – Digital Marketing Agency Cape Town

 

In order to see genuine results, you need to stick with a digital marketing strategy for a minimum of 6 months to a year.

However, if you are not correcting every aspect of your website from back-links to user experience, providing high quality content or posting frequently, it may take much longer.

The process of digital marketing entails measuring goals that have been set and when achieved, new goals are set, and a new strategy devised to work towards them.

It also involves identifying when things don’t work and a devising new plan.

Our digital marketing agency in Cape Town aren’t afraid of a challenge and love working with clients from all spheres of business.

We’ll get to know you, your business and what your goals are. We provide monthly reports, a breakdown of services and true love – haha.

Transparency and communication are key, and we hold the relationships we have with our clients very closely.

We’ve grown our business from a copywrite service to a full-scale online marketing company – successfully serving website design from our brother company ITM Website Design Cape Town and SEO, content marketing, social media marketing as well as pay per click advertising.

Contact us for a free SEO audit and let’s chat – we’re happy to answer any questions you may have about our website design and the digital marketing process we follow.

Digital Marketers: The Mystery Unveiled

Digital Marketers: The Mystery Unveiled

I’m sure by now you’ve found figuratively tons of online information regarding digital marketing.

So, now we hope to answer some of the questions you might have about the people who perform your business’ digital marketing: specialist digital marketers. What does a digital marketer do? What should you expect of the services you receive from your digital marketing agency? Are there different types of digital marketers and what is their role in your digital marketing strategy?

The greatest digital marketers will have a clear outline of how each digital marketing campaign supports their overall marketing goals. The size of the campaign is determined by marketing strategy goals as well as the organic (free) and paid channels at their disposal. They are responsible for building awareness for the business; providing research for prospective customers as well as driving those prospects to conversions.

Digital Marketing Specialists

Digital marketing specialists are those who drive brand awareness and lead generation via all digital channels for a business. These marketing methods can be organic (free) or paid and are used through channels such as:

  • Your business website
  • Social media
  • Search engine rankings
  • Display advertising
  • Blog engines and
  • Email

A digital marketer will focus on various key performance indicators (KPI) for each and every channel in order to accurately measure the business’ online performance. KPIs are measures which are used to assess the success of a digital marketing strategy (commonly measured in conversions).

Digital marketing is an umbrella term that holds all roles of online marketing under it. Just as in traditional marketing, digital marketing is a job that requires many different skills.

In small companies, one person may be able to handle many of the digital marketing tools for a time. However, as the business grows, the responsibilities that come with each role is multiplied, and may require the focus of many specialists. To find all of the necessary skills in one individual is rare, therefore effective digital marketing requires the formation of teams. The rest of this post will focus on the members of this digital marketing team.

SEO Manager / Specialist

Ensuring that a business’ website can be found by the target audience is no easy feat. The role of an SEO specialist is to help the business achieve an acceptable rank on Google and to measure a website’s “organic” traffic.

Traffic generated organically (with free marketing methods) refers to traffic that comes from website visitors who found your business’ page through a Google search.

An SEO specialist uses a variety of approaches in order to optimize your business’ website; this would include collaborating with other specialists to achieve marketing goals. For example: coordinate with content creators to ensure only the highest quality content is produced and performs well on Google.

Main Key Performance Indicators (KPI/s):

  • Organic traffic

Content Marketing Specialist

These are the digital content creators. Digital content marketers are in charge of coming up with a content strategy and keep constant track of the business’ blog-calendar (when to release new blog content).

Content includes static pages; landing pages; blog articles; newsletter; emails and videos. Content marketers often collaborate with other departments to ensure products and campaigns are supported with promotional content on each digital channel.

Main KPIs:

  • Dwell time on page
  • YouTube channel subscribers
  • Overall blog engine traffic

Social Media Manager

Social media manager is a self-explanatory term; however, the industry the business is involved in determines the social networks they manage. These specialists establish a posting schedule for all the written and visual content for a business.

Collaboration with content marketing specialists is common when developing a strategy for which content to post on which social media network.

Main KPIs:

  • Shares
  • Impressions – number of times a business’ post appears on the newsfeed of a user.
  • Follows

Marketing Automation Coordinator

A marketing automation coordinator assists in the choosing and managing marketing automation software. This software allows the entire marketing team to decipher and understand the customers’ behaviours and to measure the growth of the business.

Many of the marketing operations discussed above may be executed separately from one another; however it is vital that there is someone who is able to group these digital activities into individual campaigns in order to track each campaigns performance.

Main KPIs:

  • Campaign click-through rate
  • Lead Generation (conversion) rate
  • Email open rate

Our role as your digital marketing agency includes many roles and responsibilities.

For example, a collaboration between digital marketing specialists may involve:

  • A content marketer creating a series of blog articles in order to generate leads for a new product.
  • The social media marketer would help promote the blog articles through organic and paid advertising on the business’ social media accounts.
  • An email marketer creates an email campaign to send to those individuals who would be interested in the product or more information about the business.

Digital Marketing South Africa

The world of digital and social media marketing is complex and diverse. Furthermore, if you are not using your digital marketing as a tool to market your business then it is guaranteed that you are missing out on incredible benefits.

Digital Marketing South Africa offers you the opportunity to take your business to the next level. Our team of digital and social media marketing wizards are equipped with all the tools necessary to help you grow your business.

You do not need to have your own team of digital marketing specialists, ITM can easily fulfil that role for you. But if you have internal resources we can strengthen your team and add much needed expertise in key strategic areas.

We handle all aspects of online marketing, including:

Feel free to contact us for more information about our online marketing services.

WEBSITE DESIGN CAPE TOWN

It is critical that your web design be modern and use current technology.

In addition your website should support your marketing efforts and include elements such as a blog and Social Media.

Digital Marketing South Africa utilizes the superior professional web design services of ITM Website Design.

The Lesser-Known Digital Marketing Tools and How They are Used

The Lesser-Known Digital Marketing Tools and How They are Used

Everybody is talking about the digital marketing tools: Search engine optimization (SEO); Content marketing; Social media marketing and PPC (Pay per click); but what about the lesser-known digital marketing tools?

The digital marketing tools which form some of the foundation of your online marketing strategy, but aren’t as exciting. Except, when you hear about their benefits, they turn out to be surprisingly stirring. Today we are going to explore:

  • Affiliate marketing;
  • Native advertising;
  • Email marketing and
  • Online PR and how each can help your business reach its marketing goals.

Affiliate Marketing

What is Affiliate marketing?

Affiliate marketing is a performance-based digital marketing tool that is founded on revenue sharing. It’s the method of spreading product marketing across diverse parties, which results in each party receiving a share of the revenue – according to their contribution, of course.

There are many sources on the subject which state that there are either three or four different parties involved in affiliate marketing: the merchant; the network; publisher and customer; or the advertiser; publisher and consumer. But, in reality, there are two real sides of affiliate marketing: the product creator/seller and the affiliate marketer.

The product creator, also known as the merchant/vendor or retailer, is the party which creates the product. Anyone from entrepreneurs to large companies can become a merchant behind an affiliate marketing program. All they need is a product to sell.

The task for an affiliate marketer is to earn commissions via promoting the products of other companies. Find products that appeal to you, promote that product by attracting and convincing potential customers, then earn a commission for every sale you help make.

Examples of affiliate marketing channels include:

  • Posting affiliate links from social media accounts
  • Running a review blog of a merchant’s products
  • Hosting video through programs such as YouTube partner; or
  • An entire website dedicated to finding the best products related to a certain topic, or many topics (such as Amazon.com)

Benefits of affiliate marketing

For advertisers:

  • Market your products only to interested people for no upfront fee.
  • Engage in risk-free advertising: pay only when you see results.
  • Have multiple (hundreds, even thousands) of websites promoting your product.

For affiliate marketers:

  • The opportunity to effectively sell stock without the costs or responsibilities of manufacturing, buying or storing.
  • When working with networks that pay highly, there is massive profit potential and,
  • If performed correctly, the opportunity to create an almost passive income.
  • There is the ability to work online from anywhere at any time, with the freedom to choose how hard you work.
  • A strong social following can almost guarantee that you, as an influencer, will receive many free incentives from advertisers who are looking to boost their brand awareness.

Native Advertising

What is native advertising?

In simple terms, native advertising is a paid form of advertising that is primarily content-based and is featured beside other non-paid content on digital platforms. Native advertising is a combination of form: matching the visual design of Ads to look and feel like natural content; and function: Ads which function like natural content, behaving consistently with the seamless user experience.

Native advertising morphs advertisements into content which resembles the content online audiences already seek.

Types of Native Advertising

  • Sponsored content
  • Recommended content
  • In-feed Social media Ads

Examples of native advertising

Many posts on social media represent examples of native advertising. These include:

  • Instagram
  • Facebook
  • Twitter
  • Pinterest
  • Tumblr and
  • BuzzFeed sponsored posts

Benefits of native advertising

  • This type of advertising helps create a seamless experience for the online audience, contributing to the goal of the ultimate user experience.
  • The online audience realizes that native advertising is still advertising, but studies prove that users are up to 25% more likely to engage with native Ads vs. standard banners.
  • Online user bases are also more likely to engage with native advertising than with editorial content.

Email Marketing

What is email marketing?

Businesses use email marketing in order to communicate regularly with their audiences. Email is a great communication platform and is widely used – even more so than social media platforms.

Furthermore, it lacks the clutter associated with social media as it’s generally used for business-orientated purposes and interests.

Types of Email marketing

  • Direct Email – Promotional messages and special offers.
  • Retention Email – Newsletters.

Examples of Email marketing

The types of emails one would create to form an email marketing campaign could include:

  • Welcome emails for new customers.
  • Blog subscription newsletters.
  • Follow-up emails for visitors who have subscribed, downloaded or bought something.
  • Promotions for loyal members.

Benefits of Email marketing

  • An incredible source – There are more Email accounts than Twitter and Facebook accounts combined.
  • Measurability – Track your ROI (return on investment) precisely and make necessary modifications to your campaign.
  • Success – Target your audience to find the ideal customers and keep constant contact to enrich business communications.
  • Cost – Email is one of the cheapest ways to communicate to a broad target audience which can also be specifically targeted.

Online Public Relations

What is online PR?

Dissimilar to traditional PR; online PR is the process of attaining earned exposure with digital publications; blogs and other content-based websites, only through digital marketing channels.

However, the content is not focused on the product or service, but rather topics of interest which surround the product. The channels one could use to maximize online PR include:

  • Engaging online views for your business.
  • Reporter outreach through social media channels.
  • Engaging comments on a personal blog or website.

Examples of online PR

Online PR is a digital marketing tool which influences:

  • Columnists and traditional writers;
  • Websites and brand-sites;
  • Personal and professional bloggers;
  • Social Media users

Via distribution sources such as:

  • Blogs;
  • Social media platforms and
  • Websites

Benefits of online PR

  • It is great for online reputation management. Good reviews bring in more traffic to your website, while bad reviews offer insight into the business’ shortcomings and can be counter-acted with press releases or articles.
  • Online PR does not have to be expensive; many will review your product for no cost if a sample is offered.
  • It can improve your SEO ranking by submitting keyword optimized articles or press releases to blogs, you can increase your back-link profiling.

Digital Marketing South Africa

The world of digital and social media marketing is incredibly complex. Not using digital marketing tools, especially inbound marketing tools, to market your business is guaranteed to be a loss of incredible benefits.

Digital Marketing South Africa offers you the opportunity to take your business to the next level. Our team of digital and social media marketing wizards are equipped with all the tools necessary to help you grow your business.

We handle all aspects of online marketing, including:

  • Native Advertising,
  • Content Creation,
  • Content Strategy,
  • Search Engine Optimisation (SEO)
  • Social Media Marketing (managing and sharing across all social networks)
  • Email Marketing
  • Pay Per Click
  • Marketing Automation

Feel free to contact us for more information about our online marketing services.

ITM – Website Design Cape Town

Not only that, it is critical that your web design be modern and use current technology.

In addition to this your website should support your marketing efforts by including elements such as a blog engine and Social Media marketing.

Digital Marketing South Africa utilises the superior professional web design services of ITM Website Design.

Adding Mobile Marketing to your Digital Marketing Strategy

Adding Mobile Marketing to your Digital Marketing Strategy

Mobile marketing is a digital marketing strategy which aims to reach target audience all over the world, at any time on whatever device they are using.

The incredible advances in mobile technology are the driving force behind the digital age we are currently living in, encouraging anyone with a mobile device to be online at any time, from anywhere in the world. From smartphones and laptops to tablets and even smart watches, access to the web is far from limited.

Mobile Device Usage

Smartphone and other mobile devices make up a large portion of digital media consumption, compared to desktop-based digital media consumption. This is because, in general, small, mobile devices are accessible in terms of affordability.

With a much larger percentage of the population having access to mobile devices, you are presented countless online marketing opportunities, allowing you to reach a variety of population groups over a larger geographical area.

Research has shown that the vast majority of adults and adolescents use mobile devices. And the uses for mobile devices are endless: from banking to blogging, downloading and research, you can use the internet and mobile devices to find most of the useful information you need from wherever you are in the world. More importantly, over 80% of mobile users use mobile devices to search for information regarding products and services.

In 2015 Google started to penalize websites that were not ‘mobile-friendly’, that is; websites which do not have a responsive website design (that alters the view of your website to suit different mobile formats).

Therefore it is critical to optimize your digital Ads; web pages; social media images and other digital media assets for mobile devices. You need to encourage the best and most engaging user experience you can. That translates into providing your online audience with the same seamless positive user experience as they would have on a desktop.

Responsive website design

This means incorporating a responsive website design (or a mobile-friendly web design) to create a seamless user experience.

Lead generation forms

It may be a good idea to reduce the length of your lead generation forms in order to create an easier experience for those users who download your content when on the move.

Multi-media

As for videos and images, keep the mobile user in mind as the image dimensions on their devices will be smaller; therefore you could risk having some of your image or text cut-off.

Adding Mobile marketing to your Digital marketing strategy

There are many ways to implement mobile marketing into your digital marketing strategy. Types of mobile marketing include:

  • App-based Marketing
  • In-game Mobile Marketing
  • QR Codes – scanned by users to transport them to a specific webpage.
  • Location-based Marketing – advertisements which appear on mobile devices when a user enters a specific location.
  • Mobile Search Ads
  • Mobile Image Ads
  • SMS and MMS marketing

Benefits of mobile marketing

Customize

Every social media platform and other online platforms have various designs which allow you to choose from different Ad formats. This allows you to customize your adverts in order to present your business in a unique and creative way.

Broaden, share and stay connected

Mobile Ads are highly beneficial especially when it comes to sharing. They allow you to broaden your audience and market due to the ability to share instantly. This may include mobile Ads, promotions or content they may find interesting and exciting. Sharing will increase the amount of people who your Ad will reach as well as your traffic when compared to traditional marketing methods.

Build customer relationships

Mobile marketing enables your business to create personal relationships that are not possible in other conventional marketing strategies. Mobile marketing campaigns are secure; therefore they allow you to relay messages directly to the consumer in a personalized way. That way you can receive instant advertisement feedback, making for valuable two-way conversations with customers.

Interact and relate

Mobile campaigns assist your business to be more aware of your target market’s needs. They provide information such as time of response; location; or helping your business to contextualize and capitalize on their current interests.

There are many ways to optimize digital marketing assets for mobile users. The most important part of implementing mobile marketing into your digital marketing strategy is to always consider how the user experience will translate onto mobile devices. Always keep the mobile user experience in mind to create a digital journey that delights your online audience and achieves your desired digital marketing results.

Digital Marketing South Africa

Your website is a tool to market your business that offers you limitless opportunities in the form of potential customers, sales and conversions. The vast majority of this audience uses mobile devices to access the internet for a variety of needs; therefore it is wise to use this opportunity to the fullest.

Digital Marketing South Africa can help you take full advantage of digital and mobile your business to the next level. We have a team of digital wizards equipped with all the tools necessary to help you grow your business online. We handle all aspects of online marketing, including:

  • Content Creation,
  • Content Strategy,
  • Search Engine Optimisation (SEO)
  • Social Media Marketing (managing and sharing across all social networks)
  • Email Marketing
  • Pay Per Click
  • Marketing Automation

Feel free to contact us for more information about our online marketing services.

Website Design Cape Town

A fully functional website is critical to your online marketing. It must be mobile responsive; modern and it must be designed with SEO and the user experience in mind.

Your website should form the basis of your marketing efforts and include elements such as a blog engine and social media sharing.

Digital Marketing South Africa utilises the superior professional web design services of ITM Website Design. Please see their website design pricing and packages here.

Why Content Marketing should be part of your Marketing Strategy

Why Content Marketing should be part of your Marketing Strategy

While content marketing isn’t a new concept in the world of digital marketing, it’s now more important than ever before.

Today, EVERY business, including yours, has a story, a great product, a unique selling point – but how you communicate this with your audience is what sets you apart from the rest.

Online users are tired of having to sift through irrelevant content and search engines like Google have recognised this.

But before we dive into how irrelevant most online content is these days, we should probably define what content marketing is, why businesses need it and how they should be using it.

Content Marketing and Brand Awareness

What is Content Marketing?

Content marketing is the process of creating content that offers readers something of value and making it readily available for them to access and consume.

It should involve less of a sales pitch while rather aiming to inform readers and create interest in your brand as a whole.

Content comes in various forms – blogs, videos, social media posts and podcasts – to name just a few of the most recognised and widely used.

But, keep in mind that content marketing isn’t just blogging, creating at-home videos or speaking your truth through your podcast about the recent distasteful redesign of your favourite supermarket.

It involves research, more research, keyword analysis, good writing skills and a website design that enables you to take advantage of the positive effects content marketing can have.

Content Marketing – Why is Content King?

Consumers have become more conscious about who they are purchasing their products and services from and are now looking for brands that are aligned with what motivates them to invest their money.

Not only does your should your company be ranking at the top of the search engine results, it also needs to have a good social media following and a solid narrative to back it up.

With hundreds of companies out there and more popping up each day, not to mention how easy it is to search for businesses online these days – it’s understandable why it’s so important to make your brand’s unique selling point conspicuous to the public eye.

The beauty is that, when content marketing is done properly, it can help you achieve search engine stardom as well as create and grow the social media following your business needs.

Publishing high-quality content and having it well-received by readers will positively impact your website’s search engine optimisation (SEO) and as a result, its search engine ranking.

Search engine rankings are determined by using very specific algorithms. Search engine bots then use these algorithms to scan websites, assess how relevant they are to a search query and report back with the most relevant, informative websites that they find.

Integrating Social Media Marketing

To further encourage engagement and foster a trusting relationship with consumers, content should be pushed out through social media channels in order to make sharing easy.

However, a one-size-fits-all approach will not suffice when it comes to content marketing through social media. The type of content, as well as the appropriate platform and method of publishing is largely determined by your target audience.

content engagement

Quality Content Encourages Engagement

Engagement plays a key role in understanding who your brand should be speaking to and who is listening.

Good content which is shared to social media encourages more users to engage with your brand. If the content is genuinely good, users happily consume it, understand the message it delivers and will perhaps even like, share or comment on the piece of information.

Although your content should be designed to target a specific audience, by making it shareable across various platforms, you are now given the opportunity to analyse who exactly is engaging with it.

These analytics can further assist you with creating even more appropriate and valuable content specifically for the people who are already interested in what you have to offer. See where we’re going with this?

If the content is not relevant or compelling, users will continue to scroll past it and the content, as well as your efforts will eventually disappear into the black hole of cyberspace.

Creating Brand Awareness – The Value of Content Marketing

Always keep in mind that good content is generally less “salesy” than an advertisement, so it allows consumers the opportunity to engage with a brand without a blatant sales message disrupting the engagement.

Quality Content can Position Your Business as an Industry Expert

Quality content creates authority in a saturated market which, in turn, has the potential to generate new leads and increase sales. It adds value either through solving a problem in the everyday lives of consumers or teaching them something new and useful.

Although content is king, it doesn’t carry a direct monetary value. However, it’s vital to the business model as well as the relationship between the brand, its consumers and its sales.

ITM – Your Digital Marketing Agency

Identifying the components that make up a good content marketing strategy and being able to implement them successfully requires an understanding of consumer behaviours, sales, content creation and search engine optimisation.

ITM is a full service, online marketing agency, and our team of content creators, SEO whizzes and marketing specialists are guaranteed to produce the most compelling, relevant content for your brand.

Contact us, and we’ll help you get your crown.