While content marketing is not new to the world of digital marketing, it has become far more important than ever before.
Content Marketing: Why is Content King?
Content is king, and it is working its way to the forefront of all digital marketing strategies as it becomes the crucial element needed to reap big rewards. So why is content king?
High-quality content on a brand’s onsite blog can significantly impact SEO and as a result, search engine ranking.
Regularly updated blogs with no less than 300 words, relevant internal links to other content and naturally placed keywords help websites rank organically for relevant keywords and search terms.
- The higher the ranking, the more visible the brand becomes to digital consumers searching for products or services in its industry.
Integrating Social Media Marketing
However, a one-size-fits-all approach will not suffice when it comes to content marketing. Instead, a focus on creating unique, high-quality, relevant content is the key to getting your crown. Regardless of the content medium that you may use – from text and imagery to webinars and podcasts – ensure that your content is shareable and relevant to your industry and customers.
Good content, in the form of blog posts which are then shared to social media, encourage users to engage with your brand.
If the content is genuinely good, users happily consume it, understand the message it delivers, and perhaps even like, share or comment on the piece of information.
If the content is not relevant or up to standard, users will continue to scroll past it, and the content and your efforts will eventually disappear into the black hole of cyberspace.
Creating Brand Awareness
To further encourage engagement and foster a relationship with consumers through content marketing, content should be pushed out through social media channels in order to make sharing easy. However, keep in mind that good content is generally less “salesy” than an advertorial, so it gives consumers the opportunity to engage with a brand without a blatant sales message disturbing the engagement.
Content creates brand awareness and authority in a saturated market, which then has the potential to generate new leads and increase sales. It adds value and is generally received well by consumers because it either solves a problem in their everyday lives or teaches them something new. Although content is king, the value it has does not have a direct monetary value, however, it is vital to the business model and the relationship between the brand and consumers.
ITM – Your Digital Marketing Agency
Identifying the components that makeup a great content marketing strategy and being able to implement them successfully requires an understanding of consumer behaviours, sales, content creation and search engine optimisation.
ITM is a full service, online marketing agency, and our team of content creators, SEO whizzes and marketing specialists are guaranteed to produce the most compelling, relevant content for your brand.
Contact us, and we’ll help you get your crown.