The Personality Traits of a Content Curator

The Personality Traits of a Content Curator

To Create or Curate Content? (IV)

11 personality traits especially helpful to content curators:

Content Curation

Content curation is a very complex task, it takes a certain person with certain skills to be able to complete the job properly. Here is a list of characteristics that make for a competent content curator:

Content curation and Curiosity

Curiosity is essential to curating. You should have a thirst for knowledge like the blood-lust of an ancient vampire who’s been released from a thousand-year sleep.

The thirst will drive you to dedicate the time and energy to consume as much as you can.

This requires you to be open-minded (to foster a supportive environment of open dialogue and understanding) as well as sceptical (of all the fake information out there).

Subject-matter expertise

A curator should entail expert-like knowledge of a subject. Learning increases resolution: the more you know about something, the more you can truly appreciate its details. Including the slightness in differences of traits, qualities and weaknesses. Content curation is possibly the best way to learn the most about a subject.

You do this by reading up on the topic; interviewing established experts; collecting, researching, and analysing resources, data, trends and statistics.

You should also try to facilitate discussions with fellow fanatics and scholars. When I say fanatics, I mean those who don’t have a formal education in the subject, but are regarded as valuable and trustworthy experts. Always consider and compare differing viewpoints and question established assumptions.

Then you write about it.

Strong ethics in content curation

The personality traits of a content curator

Content curators regard a set of strong values that one strives to adhere to during decision making, thereby filtering out ones own reality.

A curator’s values will define the scope of the ‘net’ they throw to ‘catch’ information.

Whether it’s a small net with big holes (not very useful to catch the good yet tiny bits) or a large net with medium holes (optimal to ensure a wide scope and good quality), this plays a large part in the way as well as what one curates.

Ask yourself why you do what you do, and what you stand for. Challenge yourself, travel, experience as much as you can!

Alternative traditions and cultures will open your eyes to many realities and thoughts that you might not previously have considered. This will lead to you discovering a lot more about yourself and your ethical standpoint.

Transparency – Disclosure

Curators thrive on credibility and trust. Transparency, the conscious decision to not keep secrets or hide personal information for one’s own benefit, is imperative to curation. Share your motives and interests, especially if they may be interpreted as a conflict of interest.

The audience has a right to know the motives of a curator, to know what drives and rewards them, so as to afford a level of trust that is not superficial.

Hardly anyone wants to read content picked out of a personal whim, they require cold hard facts about their interests, or an interesting perspective that they would never have previously considered.

Empathy

To identify deeply with another person or group is essential to content curation.

Since the aim is to answer the questions posed by the audience, it is important to connect with who the audience is, their language; needs; interests and expectations, to find out what they would like to know.

Personal voice within content curation

The personal voice is a personal view on a specific topic, shared with the public. A content curator is not objective, no. We do not keep a distance from the subject matter nor the collections we create. The job entails bringing in one’s bias, prejudice, perspective and opinion to any and all pieces created.

Content curators are highly involved with the subject and content. Content curators actively question the value of information, rationally analyse to identify key strengths and weaknesses and always offer their own perspective.

It can be said that a curator without a strong voice is nothing.

Pattern recognition in content curation

The ability to easily recognise similar information patterns across a range of completely different contexts or appearances.

It’s an invaluable skill to be able to identify trends or the emergence of novel ideas before others. This entails a devotion of more time to the study of your topic; curate more; pay increased attention to detail, nuances and subtle traits that are easily overlooked.

Organisation and content curation

Is the ability to recognise similar items, logically group and label (categorise) them in an order to ensure easy navigation through the information.

To curate content is to make sense out of chaos. To create the logical, clear organisation of information leads to better understanding of concepts.

Attention to detail

Involves being aware of and sensitive to the care for small, sometimes seemingly insignificant items or details that are part of something.

To do this you must dedicate ample time to the content curation process; ensure a peer-review of the content, generate comments and feedback to it and double review it (yes, I’m serious).

Systematic categorisation

Being thorough, analysing things within a systematic procedure, executing high precision tasks without leaving anything to chance.

Content curation is about being precise and giving quality information, there’s no way to do this without having a system of categorisation.

Check, vet and verify. Always.

Patience

Is the ability to wait for extended periods of time without losing focus or sight of the objective.

Patience is a core trait that is needed in order to allow ample time for a curated collection to develop. Research and content curation take time. The value is not found in the speed of which you can operate, but how well you can understand the topic and present the information.

Conclusion

Another way to look at content curation is to imagine it as a distillation process. You start with a vast quantity of subject matter, and systematically sift and refine all the material until you have a pure concentration. A potent, 100% extract.

Your ultimate goal being to dose your audience with undiluted shots of pure, useful information to facilitate their understanding on a particular subject.

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We are masters in the arts of content curation and endeavour to leave no stone un-turned. To learn more about the importance of effective content curation, contact us.

 

An Introduction to Content Curation

An Introduction to Content Curation

To Create or Curate content?

That is the question.

An introduction to content curation

An introduction to content curation

 

An introduction into types of content

There are 3 main types of online content: Content Aggregation; Content curation; and Content creation.

Although for this post, we’re only going to touch on aggregation (I don’t recommend it, you’ll find out why, so just keep reading).

Content creation

Constantly creating quality content is a great, if not the best, way to keep your website up to date and simultaneously give your organic SEO score a boost, thus keeping your business in the eyes of your audience.

So, what’s great about content curation?

We all know how time and resource consuming it can be to usher in original content all the time. Also, if your market is very competitive, if everyone is writing about the same topic, we’re bound be bombarded with many articles of a very similar nature.

This, along with the influence of social media, has contributed to the absolute disarray of content (and spam!) on the internet.

To quote Mitchel Kapor: “Getting information off the internet is like having a drink from a fire hydrant.”

This is where content curation comes in.

The focus and definition of content curation is in the logical grouping, organisation and presentation of the most relevant pieces of content regarding one topic, in one place.

The content could have been written by you in the past (so long as it’s still relevant), or you could have found the source elsewhere.

You could rewrite the posts and fill in any gaps in the information with new, sound knowledge.

Content aggregation

This applies to content curation, whereas content aggregation is simply taking the information from one site and using it on another (or linking to it) as it is. Aggregation contributes to the many duplicates of content on the web, adds no further value and can negatively affect your SEO score.

Curation is kind of like cooking a meal filled with delicious ingredients. Then, after cooking, you pick out the prime pieces of the dish, only the juiciest morsels. Yet, instead of gobbling it up like a little piggy, you share them with your loyal audience.

Sweet, right? You’ve gone through the whole pot just to ensure your readers only enjoy the best. If that doesn’t show you care, then nothing will.

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