Let’s be honest, social media as a whole has taken the world by storm. Whether you are using it to keep in contact with friends and family all over the world, to keep up with the happenings of the world or as a tool for digital marketing, social media marketing is the future.
However, let’s talk strictly business. Many business owners are unaware of the vast world of social media marketing and how it can hugely benefit their turnover.
Social media marketing is a simple yet effective tool to promote your business in such a way that you will achieve exceptional results within a reasonable amount of time.
If we look at the statistics for South Africa alone we will see that 87.5% of the population uses Facebook via a mobile device.
This means that 87.5% of the population can potentially be reached by businesses who use this platform as a means of marketing while targeting their specific market.
It is, however, important to understand how the world of social media marketing works in order to reap the potential benefits.
What is Social Media Marketing?
Social media marketing is the process of using specific methods and strategies to reach relevant target markets via social media. In doing so, website traffic, leads and sales are generated and increased.
WHAT DOES SOCIAL MEDIA ENTAIL?
Online social interaction consists of 4 fundamental stages. These 4 steps are the foundation of social media marketing.
Social listening is the process of tracking and monitoring online conversations around brands, industries, keywords and phrases.
This helps you understand what the public is looking for so that you can create relevant content accordingly. Effective listening helps you develop a strategy and is key to online success.
The process of using appropriate, valuable content to reach specific markets. This helps you gain authority on social media platforms which ultimately generates trust between the client and you. In order to effectively influence, you must first listen.
The process of finding and connecting with other individuals and brands online who share similar interests and are considered influential and authoritative.
Using existing customers as well as prospects to generate leads and then sales. This is achieved by using specific content strategy methods.
Understanding and following these stages will greatly benefit the process of developing social media marketing strategies.
6 BENEFITS OF SOCIAL MEDIA
- Increase in website traffic
Social media can be the biggest generator of traffic to your website. Sharing posts via your website to social media platforms will encourage followers to visit your website. You will then have the opportunity to create a call to action.
- Higher conversion rates
A conversion rate is the percentage of visitors out of the total number of visitors to your website that have taken a desired action.
Social media marketing is practically free. As long as you have an internet connection you can use social media as an effective marketing tool. However, there are options to utilize the paid advertising options and even these can be suited to your budget.
- You gain competitive advantage
For every business that does not use a social network to market themselves, there is a gap for you to fill. Understanding the inner workings of social media marketing and how it can benefit you already puts you 10 steps ahead.
- Your search engine rankings will be better
The link between your official website and social media marketing plays a vital role in search engine optimization. If your followers can easily navigate between you and your social media profile, you will automatically rank better.
- Optimal customer satisfaction
By having a social media profile, you are personifying your business. When customers experience real, efficient human interaction they are automatically satisfied. Continuous customer satisfaction will encourage loyalty. Public displays of your attentiveness will foster trust in your customers and prospects.
DIGITAL MARKETING SOUTH AFRICA
The world of digital and social media marketing is complex and diverse. Furthermore, if you are not using it as a tool to market your business then it is guaranteed that you are missing out on incredible benefits.
Digital Marketing South Africa offers you the opportunity to take your business to the next level. We have a team of digital and social media marketing wizards equipped with all the tools necessary to help you grow your business.
We handle all aspects of social media marketing including Facebook, Twitter and Instagram marketing, content creation and content strategy.
For more information about our online marketing services, please contact us.
ITM WEBSITE DESIGN CAPE TOWN
It is critical that your web design be modern and use current technology.
In addition your website should support your marketing efforts and include elements such as a blog and Social Media.
Digital Marketing South Africa utilises the professional web design services of ITM Website Design.