We live in a world run by smart mobile technology. Everything that can be done on a desktop computer is now available on mobile devices. It has changed the way we interact with businesses: from opening an email to visiting a website, it’s all accessible through a small mobile device.
With more people owning mobiles than desktops in South Africa and since Google awards websites for mobile friendliness, all evidence shows that mobile marketing is the ultimate tool for your business.
WHAT IS MOBILE MARKETING?
Mobile marketing is a multi-channelled digital marketing strategy. It is a direct channel between your business and your customers. Marketing via mobile is immediate, and connects your business to the world via mobile Ads and online platforms. These are just a few of the advantages.
Marketing through mobile embraces communication via websites; email; SMS and MMS; social media and apps. Mobile marketing is a permission-based form of marketing. This means that users have given permission to receive information via responding to a call to action (CTA). These are intended to reach a target audience on their mobile devices (which includes smartphones; tablets and other mobile devices).
It is a convenient and effective way to keep your audience up to date with news; products; services and special offers. Effective mobile advertising requires that one understands mobile devices; designs content for use on mobile platforms; makes strategic use of SMS and MMS marketing as well as mobile apps.
When mobile marketing is performed successfully, it provides customers and potential customers with personalized as well as time and location-sensitive information.
TYPES OF MOBILE MARKETING
There is a wide variety of mobile marketing strategies to try. It’s a great idea to implement more than one type to make the most of the benefits.
- App-based Marketing
- In-game Mobile Marketing
- QR Codes – scanned by users to transport them to a specific webpage.
- Location-based Marketing – advertisements which appear on mobile devices when a user enters a specific location.
- Mobile Search Ads
- Mobile Image Ads
- SMS and MMS
BENEFITS OF MOBILE MARKETING
Every social media platform and other online platforms have various designs which allow you to choose from different Ad formats. This allows you to customize your adverts in order to present your business in a unique and creative way.
BROADEN, SHARE, STAY CONNECTED
Mobile Ads are highly beneficial especially when it comes to sharing. They allow you to broaden your audience and market due to the ability to share instantly. This may include mobile Ads, promotions or content they may find interesting and exciting. Sharing will increase the amount of people who your Ad will reach as well as your traffic when compared to traditional marketing methods.
BUILD CUSTOMER RELATIONSHIPS
Mobile marketing enables your business to create personal relationships that are not possible in other conventional marketing strategies. Mobile marketing campaigns are secure, therefore they allow you to relay messages directly to the consumer in a personalized way. That way you can receive instant advertisement feedback, making for valuable two-way conversations with customers.
INTERACT AND RELATE
Mobile campaigns assist your business to be more aware of your target market’s needs. They provide information such as time of response; location; or helping your business to contextualise and capitalize on their current interests.
DIGITAL MARKETING SOUTH AFRICA
If you are not using your website as a tool to market your business you’re missing out on potential customers, sales and conversions.
Digital Marketing South Africa can help you take your business to the next level. We have a team of digital wizards equipped with all the tools necessary to help you grow your business online.
We handle all aspects of online marketing, including:
- Content Creation,
- Content Strategy,
- Search Engine Optimisation (SEO)
- Social Media Marketing (managing and sharing across all social networks)
- Email Marketing
- Pay Per Click
- Marketing Automation
Feel free to contact us for more information about our online marketing services.
ITM – WEBSITE DESIGN CAPE TOWN
A fully functional website is critical to your online marketing. It must be mobile responsive. It must be modern and it must be designed with SEO and user experience in mind.
Your website should form the basis of your marketing efforts and include elements such as a blog engine and social media sharing.
Digital Marketing South Africa utilises the professional web design services of ITM Website Design. Please see their website design pricing and packages here.