Inbound Marketing

What is Inbound Marketing?

Inbound marketing, otherwise known as an organic marketing, is a permission-based marketing strategy that focuses on attracting traffic to a website with quality content. Studies show that when an inbound marketing strategy is successfully implemented, it is highly successful as a result of digital distribution and the analysis of target markets being highly measurable and result-oriented.


Outbound marketing, aka traditional marketing, is interruption-based: it interrupts the user’s experience with online Ads. As one would expect, this method only works on a mass scale

An example of outbound marketing:

A television ad during a popular show will reach great numbers of people. However, only a small percent of that number would be interested in the product or service you offer; additionally the ad interrupts their favourite show. Traditional outbound marketing platforms include:

  • Radio;
  • TV;
  • Newspapers;
  • Magazines; etc.

In Digital format, Outbound Marketing strategy is found in:

  • E-mail blasts;
  • Banner ads;
  • PPC and
  • SPAM.

In saying this, an inbound marketing audience converts at a 750% higher rate than interruption-based (outbound) marketing. The conversion rates are unparalleled because inbound audiences actively search for the answers that you supply.


As stated before, an inbound marketing strategy involves using tools to design and align your content to pull your audience to your business, which is where they naturally want to be.


  1. Communication

Communicate via mediums which the audience has given permission to use. Here the audience is smaller than the numbers of the mass media; however they are inherently more open to advertisements.

  1. Answer the questions people are asking. 

It is possible to answer questions prospects may ask about your industry or similar products thanks to keyword research. Increase those answers by creating high quality content.


Inbound marketing is a holistic practice. The elements of inbound marketing cannot work in isolation, therefore successful inbound marketing campaigns will include the following tools:

  • SEO
  • Blogging
  • Social Media
  • Live Events and 
  • Webinars


Inbound marketing works via earning a user’s attention instead of buying it. It makes sure that content is engaging, more accessible and is a huge benefit for both business and user.

Inbound marketing can be used to:

  • Increase brand awareness;
  • Generate social media shares and inbound links;
  • Assist search engine optimization efforts;
  • Generate qualified leads for less (compared to traditional marketing methods);
  • Shape a brand preference;
  • Influence future customer purchases;
  • Give the customer a sense of control;
  • Enable 24/7 customer engagement with your brand at their point of need.

Inbound marketing is a win-win situation all around: The user has a fulfilling and seamless internet experience, choosing only to engage with advertisements and content they consider high quality. Additionally, the business can advertise in a manner that ensures the user builds a positive connection with the brand.

Inbound marketing makes your business easy to find, visible and constantly draws customers to your website. It is the future of internet marketing and we are all happy for it.


If you are not using your website as a tool to market your business you’re missing out on potential customers, sales and conversions.

Digital Marketing South Africa can help you take your business to the next level. We have a team of digital wizards equipped with all the tools necessary to help you grow your business online.

We handle all aspects of online marketing, including:

  • Content Creation,
  • Content Strategy,
  • Search Engine Optimisation (SEO)
  • Social Media Marketing (managing and sharing across all social networks)
  • Email Marketing
  • Pay Per Click
  • Marketing Automation

Feel free to contact us for more information about our online marketing services.


A fully functional website is critical to your online marketing. It must be mobile responsive. It must be modern and it must be designed with SEO and user experience in mind.

Your website should form the basis of your marketing efforts and include elements such as a blog engine and social media sharing.

Digital Marketing South Africa utilises the professional web design services of ITM Website Design.

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