The Personality Traits of a Content Curator

The Personality Traits of a Content Curator

To Create or Curate Content? (IV)

11 personality traits especially helpful to content curators:

Content Curation

Content curation is a very complex task, it takes a certain person with certain skills to be able to complete the job properly. Here is a list of characteristics that make for a competent content curator:

Content curation and Curiosity

Curiosity is essential to curating. You should have a thirst for knowledge like the blood-lust of an ancient vampire who’s been released from a thousand-year sleep.

The thirst will drive you to dedicate the time and energy to consume as much as you can.

This requires you to be open-minded (to foster a supportive environment of open dialogue and understanding) as well as sceptical (of all the fake information out there).

Subject-matter expertise

A curator should entail expert-like knowledge of a subject. Learning increases resolution: the more you know about something, the more you can truly appreciate its details. Including the slightness in differences of traits, qualities and weaknesses. Content curation is possibly the best way to learn the most about a subject.

You do this by reading up on the topic; interviewing established experts; collecting, researching, and analysing resources, data, trends and statistics.

You should also try to facilitate discussions with fellow fanatics and scholars. When I say fanatics, I mean those who don’t have a formal education in the subject, but are regarded as valuable and trustworthy experts. Always consider and compare differing viewpoints and question established assumptions.

Then you write about it.

Strong ethics in content curation

The personality traits of a content curator

Content curators regard a set of strong values that one strives to adhere to during decision making, thereby filtering out ones own reality.

A curator’s values will define the scope of the ‘net’ they throw to ‘catch’ information.

Whether it’s a small net with big holes (not very useful to catch the good yet tiny bits) or a large net with medium holes (optimal to ensure a wide scope and good quality), this plays a large part in the way as well as what one curates.

Ask yourself why you do what you do, and what you stand for. Challenge yourself, travel, experience as much as you can!

Alternative traditions and cultures will open your eyes to many realities and thoughts that you might not previously have considered. This will lead to you discovering a lot more about yourself and your ethical standpoint.

Transparency – Disclosure

Curators thrive on credibility and trust. Transparency, the conscious decision to not keep secrets or hide personal information for one’s own benefit, is imperative to curation. Share your motives and interests, especially if they may be interpreted as a conflict of interest.

The audience has a right to know the motives of a curator, to know what drives and rewards them, so as to afford a level of trust that is not superficial.

Hardly anyone wants to read content picked out of a personal whim, they require cold hard facts about their interests, or an interesting perspective that they would never have previously considered.


To identify deeply with another person or group is essential to content curation.

Since the aim is to answer the questions posed by the audience, it is important to connect with who the audience is, their language; needs; interests and expectations, to find out what they would like to know.

Personal voice within content curation

The personal voice is a personal view on a specific topic, shared with the public. A content curator is not objective, no. We do not keep a distance from the subject matter nor the collections we create. The job entails bringing in one’s bias, prejudice, perspective and opinion to any and all pieces created.

Content curators are highly involved with the subject and content. Content curators actively question the value of information, rationally analyse to identify key strengths and weaknesses and always offer their own perspective.

It can be said that a curator without a strong voice is nothing.

Pattern recognition in content curation

The ability to easily recognise similar information patterns across a range of completely different contexts or appearances.

It’s an invaluable skill to be able to identify trends or the emergence of novel ideas before others. This entails a devotion of more time to the study of your topic; curate more; pay increased attention to detail, nuances and subtle traits that are easily overlooked.

Organisation and content curation

Is the ability to recognise similar items, logically group and label (categorise) them in an order to ensure easy navigation through the information.

To curate content is to make sense out of chaos. To create the logical, clear organisation of information leads to better understanding of concepts.

Attention to detail

Involves being aware of and sensitive to the care for small, sometimes seemingly insignificant items or details that are part of something.

To do this you must dedicate ample time to the content curation process; ensure a peer-review of the content, generate comments and feedback to it and double review it (yes, I’m serious).

Systematic categorisation

Being thorough, analysing things within a systematic procedure, executing high precision tasks without leaving anything to chance.

Content curation is about being precise and giving quality information, there’s no way to do this without having a system of categorisation.

Check, vet and verify. Always.


Is the ability to wait for extended periods of time without losing focus or sight of the objective.

Patience is a core trait that is needed in order to allow ample time for a curated collection to develop. Research and content curation take time. The value is not found in the speed of which you can operate, but how well you can understand the topic and present the information.


Another way to look at content curation is to imagine it as a distillation process. You start with a vast quantity of subject matter, and systematically sift and refine all the material until you have a pure concentration. A potent, 100% extract.

Your ultimate goal being to dose your audience with undiluted shots of pure, useful information to facilitate their understanding on a particular subject.

Digital Marketing South Africa

We are masters in the arts of content curation and endeavour to leave no stone un-turned. To learn more about the importance of effective content curation, contact us.


Why Content Marketing should be part of your Marketing Strategy

Why Content Marketing should be part of your Marketing Strategy

While content marketing isn’t a new concept in the world of digital marketing, it’s now more important than ever before.

Today, EVERY business, including yours, has a story, a great product, a unique selling point – but how you communicate this with your audience is what sets you apart from the rest.

Online users are tired of having to sift through irrelevant content and search engines like Google have recognised this.

But before we dive into how irrelevant most online content is these days, we should probably define what content marketing is, why businesses need it and how they should be using it.

Content Marketing and Brand Awareness

What is Content Marketing?

Content marketing is the process of creating content that offers readers something of value and making it readily available for them to access and consume.

It should involve less of a sales pitch while rather aiming to inform readers and create interest in your brand as a whole.

Content comes in various forms – blogs, videos, social media posts and podcasts – to name just a few of the most recognised and widely used.

But, keep in mind that content marketing isn’t just blogging, creating at-home videos or speaking your truth through your podcast about the recent distasteful redesign of your favourite supermarket.

It involves research, more research, keyword analysis, good writing skills and a website design that enables you to take advantage of the positive effects content marketing can have.

Content Marketing – Why is Content King?

Consumers have become more conscious about who they are purchasing their products and services from and are now looking for brands that are aligned with what motivates them to invest their money.

Not only does your should your company be ranking at the top of the search engine results, it also needs to have a good social media following and a solid narrative to back it up.

With hundreds of companies out there and more popping up each day, not to mention how easy it is to search for businesses online these days – it’s understandable why it’s so important to make your brand’s unique selling point conspicuous to the public eye.

The beauty is that, when content marketing is done properly, it can help you achieve search engine stardom as well as create and grow the social media following your business needs.

Publishing high-quality content and having it well-received by readers will positively impact your website’s search engine optimisation (SEO) and as a result, its search engine ranking.

Search engine rankings are determined by using very specific algorithms. Search engine bots then use these algorithms to scan websites, assess how relevant they are to a search query and report back with the most relevant, informative websites that they find.

Integrating Social Media Marketing

To further encourage engagement and foster a trusting relationship with consumers, content should be pushed out through social media channels in order to make sharing easy.

However, a one-size-fits-all approach will not suffice when it comes to content marketing through social media. The type of content, as well as the appropriate platform and method of publishing is largely determined by your target audience.

content engagement

Quality Content Encourages Engagement

Engagement plays a key role in understanding who your brand should be speaking to and who is listening.

Good content which is shared to social media encourages more users to engage with your brand. If the content is genuinely good, users happily consume it, understand the message it delivers and will perhaps even like, share or comment on the piece of information.

Although your content should be designed to target a specific audience, by making it shareable across various platforms, you are now given the opportunity to analyse who exactly is engaging with it.

These analytics can further assist you with creating even more appropriate and valuable content specifically for the people who are already interested in what you have to offer. See where we’re going with this?

If the content is not relevant or compelling, users will continue to scroll past it and the content, as well as your efforts will eventually disappear into the black hole of cyberspace.

Creating Brand Awareness – The Value of Content Marketing

Always keep in mind that good content is generally less “salesy” than an advertisement, so it allows consumers the opportunity to engage with a brand without a blatant sales message disrupting the engagement.

Quality Content can Position Your Business as an Industry Expert

Quality content creates authority in a saturated market which, in turn, has the potential to generate new leads and increase sales. It adds value either through solving a problem in the everyday lives of consumers or teaching them something new and useful.

Although content is king, it doesn’t carry a direct monetary value. However, it’s vital to the business model as well as the relationship between the brand, its consumers and its sales.

ITM – Your Digital Marketing Agency

Identifying the components that make up a good content marketing strategy and being able to implement them successfully requires an understanding of consumer behaviours, sales, content creation and search engine optimisation.

ITM is a full service, online marketing agency, and our team of content creators, SEO whizzes and marketing specialists are guaranteed to produce the most compelling, relevant content for your brand.

Contact us, and we’ll help you get your crown.