Many marketing departments have to automate numerous repetitive tasks, such as emails and social media posts. Thankfully, technology has allowed digital marketing warriors to streamline an otherwise tedious process.
What is marketing automation?
Marketing automation refers to the software that allows for more effective marketing on numerous online platforms. When done correctly, it can determine the evolving needs of your leads, their behaviours and interactions across all of your marketing channels.
Marketing automation uses all the information that you have on a prospective client in order to understand what their wants and needs are. This enables you to deliver the information they need to make a purchase, exactly when they need it and in the place that they are looking for it.
Benefits of marketing automation
With that said, the benefits of marketing automation software can be simplified to three key factors:
- It automates content to relevant platforms and buyer groups, thus giving the marketing team more time to focus on other tasks.
- By tracking the behaviour and actions of potential and existing clients, it can personalise their online journey.
- By tracking each touchpoint with a campaign, added to having sight of any sale and their value, marketing automation software can determine which campaigns have had an influence on each and every sale. Therefore, it understands and maximises the return on investment.
If you are producing effective inbound marketing content, and you’re generating a steady flow of organic leads, consider focusing your efforts on a marketing automation strategy to scale your successful efforts. This will enable you to nurture good quality leads into satisfied, paying customers.
The key is to understand that marketing automation does not do marketing for you, it merely enhances your marketing efforts. When considering a marketing automation provider, make your decision based on the unique goals of your company.
ITM Website Design, SEO & Digital Marketing
For marketing automation that gives you the most added value, contact ITM. Using the SharpSpring platform, we have been able to free up a lot of time for marketing teams, allowing them to focus on their important tasks, while SharpSpring sends out all their emails and social media posts.