The New Standard In
SEO, Social Media & Content Marketing
Welcome to Digital Marketing South Africa, a place where you don’t have to fear the web or the digital jargon that comes with it.
About Digital Marketing SA
Based in Cape Town, Digital Marketing South Africa is made up of a team of online wizards, SEO genies and a few digital warriors. We eat, breathe and sneeze online marketing.
From Social Media Marketing to Search Engine Optimization (SEO) to Content Marketing or Pay Per Click Advertising… we’ve got the perfect potion for you!
Don’t be afraid – we’re a friendly bunch and would love to answer any questions you may have about our online marketing service – contact us.
Digital Marketing is Essential
Unlike print or television advertising, it allows for a truly personalised marketing experience.
The main advantage of digital marketing is that a targeted audience can be reached in a measurable and cost-effective way.
Other digital marketing advantages include increased online sales and increasing brand loyalty.
Digital Marketing builds your Brand Equity on your own platforms in a cumulative way.
Digital Marketing Services
We offer a full agency service from website design to SEO, social media marketing and digital marketing.
Latest News Blog Items
Effective brand management determines some of the most important factors of your business, including brand awareness, brand equity and brand image. The stronger your brand’s presence in the market is, the more it’s differentiated from your competitors, helping it to...read more
Whether you’ve just started your small business, or you’ve recently taken over your family enterprise, you are likely wondering how big your digital marketing budget should be. The fact of the matter is that marketing has been around since the dawn of business and has...read more
The online/digital marketing process is one that requires effort, consistency, ongoing analysis and technical know-how. And when implemented correctly, it can help any business owner reach the goals they have set out for their business. However, the question is not...read more
To Create or Curate Content? (V) Giving Credit Content curation is not stealing… Unless you do it wrong! There's a fine line between content curation, sharing and stealing content. Some people may not even realise that they're stealing in the first place, claiming...read more
11 personality traits especially helpful to content curators:
Content curation is a very complex task, it tasks a certain person with certain skills to be able to complete the job properly. Here is a list of characteristics that make for a competent content curator.read more
To Create or Curate Content? (III) Content curation is not the easy way, but it is the smart way. I must warn you, content curation is by no means an easy or simple task! Although you may save some time from not having to physically write each article, there is no...read more
To Create or Curate content? What is content curation and why use it? (II) If you're asking this question, think about your days at school. If you were given an assignment, you research the topic. Next you would answer the questions of the assignment by finding the...read more
To Create or Curate content? That is the question. An introduction into types of content There are 3 main types of online content: Content Aggregation; Content curation; and Content creation. Although for this post, we're only going to touch on aggregation (I don't...read more
Marketing Automation is the future of digital marketing. Many marketing departments have to automate numerous repetitive tasks, such as emails and social media posts. Thankfully, technology has allowed digital marketing warriors to streamline an otherwise tedious...read more
I’m sure by now you’ve found figuratively tons of online information regarding digital marketing. So, now we hope to answer some of the questions you might have about the people who perform your business’ digital marketing: specialist digital marketers. What does a...read more
I know what you might be thinking: “What can a digital marketing strategy do for my business?” or “Will a digital marketing strategy even work for my type of business?” Want the short answer? Yes. Is digital marketing important to your business? Absolutely. Digital...read more
Content is a vital part of your digital marketing strategy. I'm sure you've heard that one before, but just take a second to really think about it. If a business has no online content, in theory, it means that it has almost nothing on the website and therefore, there...read more